{"id":84472,"date":"2020-10-08T11:58:32","date_gmt":"2020-10-08T08:58:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/"},"modified":"2020-10-08T11:58:32","modified_gmt":"2020-10-08T08:58:32","slug":"5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/","title":{"rendered":"#5 hot tips for startups to create a strong brand from day one"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a30126681c98\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a30126681c98\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/#%E2%80%98Minimum_Viable_Brand\" >\u2018Minimum Viable Brand\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/#Dynamic_design_system\" >Dynamic design system\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/#Holistic_approach\" >Holistic approach\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/#Pragmatism_across_applications\" >Pragmatism across applications\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/#Finding_a_suitable_partner\" >Finding a suitable partner\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#5 hot tips for startups to create a strong brand from day one<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/branding-gq-796x417.png\" \/><\/p>\n<div>\n                                <span>The importance of brand building has increased significantly in recent years. There are two main reasons why. On the one hand, today\u2019s organizations must show an attitude in order to be successful. On the other hand, good design and the creation of an attractive experience are increasingly becoming the decisive factor in the market.\u00a0<\/span><\/p>\n<p><span>For Aaron Rasmussen, founder of the learning platforms Masterclass and Outlier.org, we are currently even entering <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/90454781\/software-ate-the-world-now-its-designs-turn\">the golden age of design<\/a>. More than ever before, successful branding provides orientation and differentiation in the market, it allows customers and employees to identify themselves with organizations and eventually generates real, measurable value.<\/span><\/p>\n<p><span>Even though most founders are aware of the importance of brand building, many prefer to postpone it \u201cuntil later.\u201d Especially in their early stages, startups often experience major changes such as fundamental adjustments to their business model. They are just too busy to deal with branding or the budget is prioritized differently.\u00a0<\/span><\/p>\n<p><span>However, postponing the development of your brand is not an option, because all conscious and unconscious decisions of your organization will have an influence on it, with positive and negative consequences. <\/span><\/p>\n<p><span>It\u2019s simply <em>impossible<\/em> not to have a brand. Even young companies should therefore take the reins right from the start rather than leaving the subject of brand building to chance or even to their competition.<\/span><\/p>\n<p><span>But what is the best way to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach building your brand as a startup? In contrast to more mature companies and large corporates, there is no need for an elaborate, complex process. However, it pays off to consider the following five steps from the very beginning:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Minimum_Viable_Brand\"><\/span><b>\u2018Minimum Viable Brand\u2019<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Your brand is a story that translates everything about your organization into a tangible and visible reality. However, constant changes based on ever new insights are part of a startup\u2019s daily life.\u00a0<\/span><\/p>\n<p><span>In analogy to the MVP in the product area, brand building should be approached dynamically. Your \u2018Minimum Viable Brand\u2019 consists of fixed strategic core elements and corporate values, but is able to adapt to changes in target groups, markets, and value propositions.\u00a0<\/span><\/p>\n<p><span>When your business strategy changes, the brand also needs to be adapted \u2014 either fundamentally or only superficially, for example in its messaging. These adaptations not only support your business model, but also hold team and organization together.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dynamic_design_system\"><\/span><b>Dynamic design system\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Your brand and its visual appearance go together hand in hand. Even if the visual representation and communication should change over time, it\u2019s worth thinking through the most important brand design elements from the very beginning and define them accordingly.\u00a0<\/span><\/p>\n<p><span>Permanently used names, logos, and basic colors \u2014 to which you remain faithful over a certain period of time \u2014 will become positive assets for your brand. This way, synergies and clarity in the daily work with the brand and in communication are created right from the start \u2014 you\u2019ll save energy and costs in the long term.\u00a0<\/span><\/p>\n<p><span>The extended brand system, including details such as images, illustrations, or layouts, can always be further developed and the brand will grow step by step as a strong part of the organization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Holistic_approach\"><\/span><b>Holistic approach\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Especially as a startup, it\u2019s important to always look at your own brand in its entirety. Only if all visible and invisible elements speak the same language, you\u2019ll be able to build and establish your brand the way you intend to.\u00a0<\/span><\/p>\n<p><span>For example, it\u2019s not helpful to formulate the perfect brand story and communicate it via one touch point, but express and communicate something completely different to your customers via another touch point. This automatically leads to external and internal incomprehension and will negatively impact your brand.\u00a0<\/span><\/p>\n<p><span>It\u2019s true: an imperfect but still consistent brand experience across all touch points is more valuable in the long run, than one perfect staging. Even though your brand is \u201cwork in progress,\u201d it will remain authentic and true to itself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pragmatism_across_applications\"><\/span><b>Pragmatism across applications\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>In order to also keep track of expenses, startups should initially focus on the most necessary applications with regard to their brand. Are you at a stage in which an investor pitch deck and a simple website are sufficient, or do you already have to think through the entire experience of your product in detail?\u00a0<\/span><\/p>\n<p><span>For a young startup with a physical product, a shop template works just as well as an elaborately programmed website, as long as the core idea and basic elements of the brand are implemented accordingly.\u00a0<\/span><\/p>\n<p><span>In the next step, when it\u2019s clear which brand touchpoints are really decisive for your business, the brand identity can be further developed exactly there. The motto is: go only with what you really need first. As your company \u201cgrows up,\u201d the investment in your brand should not only increase, but also become more focused.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finding_a_suitable_partner\"><\/span><b>Finding a suitable partner\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Not everyone needs a large agency or consultancy to take care of building their brand. The decisive factor is your own situation and perspective. In some cases a good freelancer or an experienced in-house designer will do the job.\u00a0<\/span><\/p>\n<p><span>Decision makers should always make sure to find a partner who understands their startup in all its dimensions \u2014 entrepreneurial, strategic, cultural, creative, communicative \u2014 and who can advise accordingly and grow with the organization. <\/span><\/p>\n<p><span>This decision therefore has a lot to do with your own gut feeling, in addition to all external conditions. After all, no business partner represents the brand better than the founders themselves.<\/span><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published October 8, 2020 \u2014 08:58 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2020\/10\/08\/5-hot-tips-for-startups-to-create-a-strong-brand-from-day-one\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#5 hot tips for startups to create a strong brand from day one&#8221; The importance of brand building has increased significantly in recent years. There are two main reasons why. On the one hand, today\u2019s organizations must show an attitude in order to be successful. On the other hand, good design and the creation of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":84473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/branding-gq.png&signature=44793179d2a61595d90b96640293eb14","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-84472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/84472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=84472"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/84472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/84473"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=84472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=84472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=84472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}