{"id":84566,"date":"2020-10-08T15:00:14","date_gmt":"2020-10-08T12:00:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-can-analytics-do-for-your-website-cloudsavvy-it\/"},"modified":"2020-10-08T15:00:14","modified_gmt":"2020-10-08T12:00:14","slug":"what-can-analytics-do-for-your-website-cloudsavvy-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/","title":{"rendered":"#What Can Analytics Do for Your Website? \u2013 CloudSavvy IT"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26bb7abb96d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26bb7abb96d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/#What_to_Look_for_in_Analytics\" >What to Look for in Analytics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/#Traffic_Page_Views_and_Demographics\" >Traffic, Page Views, and Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/#Goal_Completion\" >Goal Completion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/#Bounce_Rate_and_Session_Duration\" >Bounce Rate and Session Duration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/#What_Is_AB_Testing\" >What Is A\/B Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-can-analytics-do-for-your-website-cloudsavvy-it\/#What_Analytics_Suite_Should_I_Use\" >What Analytics Suite Should I Use?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#What Can Analytics Do for Your Website? \u2013 CloudSavvy IT&#8221;<\/strong><\/p>\n<div id=\"article-content-area\">\n<img loading=\"lazy\" decoding=\"async\" class=\"imgchk9 alignnone wp-image-354 size-full\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/ca0dade1e86a9b02aecf736874768fbf\/p\/uploads\/2019\/05\/58b6af4b.png\" alt=\"Using analytical tools.\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>\u201cAnalytics\u201d is just a fancy term for data collection. Good analytics can directly influence your business\u2019s revenue, as knowing how users behave while using your website helps you to build a site that funnels them towards your goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Look_for_in_Analytics\"><\/span>What to Look for in Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Website analytics collect data on three major things: how users are interacting with your site, how your site is performing, and how your site is faring in the ocean of the internet.<\/p>\n<p>You can use these analytics to make informed decisions about the direction of your website and your business. Outside of a few beta testers, comments, and reviews, you might not know much about how the average person uses your site, and you might not have much feedback about changes you make. Analytics let you know what the people who aren\u2019t talking are thinking.<\/p>\n<p>But, analytics can often be confusing. If you don\u2019t know what you\u2019re looking for, it might just look like charts and numbers to you. We\u2019ll explain what some of the common metrics are, and how they affect your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Traffic_Page_Views_and_Demographics\"><\/span>Traffic, Page Views, and Demographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"imgchk9 alignnone wp-image-351 size-full\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/ab7d8f675a3d1d9b6f2137b518449dd8\/p\/uploads\/2019\/05\/4150d966.png\" alt=\"An analytics page.\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Your traffic is your site\u2019s input; the stream of people coming in to look around. It\u2019s good to know the size of this stream and where it\u2019s coming from, so you can tailor your website around it. For example, your website might get more traffic on the weekends than on the weekdays, so if you were to announce a new product, you might want to do that on weekends where more people can see it.<\/p>\n<p>Page views are the main metric of traffic, and track how many people are coming to your pages. One person might view multiple pages though, so many analytics suites will group a user\u2019s experience with your site into a session, which is a more accurate measurement of how many actual people use your site on a daily basis.<\/p>\n<p>Demographics tools will tell you about the makeup of your users; where do they live, where did they find your site, what browser and device are they using, how old are they, if they are male or female, etc. This can let you know if your audience is different than the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> public. Tools like Google Analytics will even let you view the interests of your users, though only in broad categories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goal_Completion\"><\/span>Goal Completion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your business has a goal and your website helps you achieve that goal, whether that\u2019s getting users to sign up for an account, buy a premium service, or just stay on your site for a while.<\/p>\n<p>Your website\u2019s performance should really be measured not by how many clicks you\u2019re getting but by how often you\u2019re achieving your goal. This is called your <em>conversion rate<\/em>, and a high conversion rate translates directly into more revenue. A website that gets 10,000 views a day but only funnels 1 percent of those users through to the goal would be awful compared to a website that gets 1,000 views but converts 10 percent of them. After all, the site with the 10 percent conversion rate is doing its job 10 times better than the other site, and making just as much money with much lower traffic.<\/p>\n<p>Most analytics suites will let you set up goals to reach, like selling a product or having someone <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a> an app. These will be tracked for each session, and for some suites, can be tracked for each individual user over the course of many months. Perhaps your service uses free trials or a free tier, and most of your revenue is made from free tier users upgrading their plans; in this case, tracking users in the long term is necessary for accurate data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bounce_Rate_and_Session_Duration\"><\/span>Bounce Rate and Session Duration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_262\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"imgchk9 wp-image-262 size-full\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/ce08bc6fb951e05057337ae947bee26a\/p\/uploads\/2019\/05\/30ed7227.png\" alt=\"Google's Behavior Flow.\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\">Google Analytic\u2019s \u201cBehavior Flow\u201d shows how many users bounce at each interaction.<\/figcaption><\/figure>\n<p>Bounce rate is the measurement of how many people leave your site without viewing other pages or interacting at all. Having a high bounce rate can mean two things, and they\u2019re very different.<\/p>\n<p>The bad <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is that a high bounce rate may mean users are finding your site annoying. Perhaps it\u2019s taking too long to load, it\u2019s buggy and unresponsive, or your content just isn\u2019t useful. People leave the site quickly without clicking around, and your bounce rate goes up.<\/p>\n<p>The good news is that that isn\u2019t always the case. For some kinds of sites, particularly for news and blogs, having a high bounce rate might not be a bad thing. If you read through this article, found it informative and relevant to what you searched, then left without searching for more, Google\u2019s search algorithms will see that you found this page helpful, and start to rank this site higher. Obviously, getting you to read more is better (that\u2019s why there are related posts in the sidebar and below the article on nearly every site), but nobody is going to complain about a \u201chappy bounce.\u201d<\/p>\n<p>The metric of session duration can help you tell which type of bounce your site is getting. If people are only spending a few seconds on your site on average, they\u2019re probably bored or annoyed, but if they\u2019re spending multiple minutes there, they\u2019re probably engaged with your content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_AB_Testing\"><\/span>What Is A\/B Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B testing is like the scientific method for websites. You show the current version of your site to users in Group A, but then you show a modified version to users in Group B. It doesn\u2019t have to be a major change; maybe you moved a button around, changed the look of a form, or added a splash box somewhere, anything you think would improve your goal completion. Then, you run the test for a while, and measure how many users from each group achieve the goal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"imgchk9 alignnone wp-image-278 size-full\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/eb5b9555d4da3437d287decd242dfba5\/p\/uploads\/2019\/05\/c14a01fb.png\" alt=\"A\/B testing.\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>You might find that version B does a much better job of achieving its goal, so you can safely replace your current site with version B. Doing this multiple times will eventually land you on a website with a very optimized conversion ratio.<\/p>\n<p>A\/B testing is the gold standard for improving websites; it\u2019s everywhere, and you\u2019ve probably been an unwitting test subject for many businesses. The Huffington Post uses <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.niemanlab.org\/2009\/10\/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines\/\">A\/B testing<\/a>\u00a0for the first five minutes of publishing an article to decide which headline to use. In 2011, Google ran over <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.pardot.com\/blog\/abcs-ab-testing\/\">7,000 A\/B tests<\/a> on users of the site. Most analytics tools will include ways to run A\/B tests.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Analytics_Suite_Should_I_Use\"><\/span>What Analytics Suite Should I Use?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"imgchk9 alignnone wp-image-267 size-full\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/af77176640fcd1611dd6cdc66a078a28\/p\/uploads\/2019\/05\/5b2b2d76.png\" alt=\"Google Analytics logo.\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Whatever your use case is, you should almost certainly be using Google Analytics, as it\u2019s entirely free and offers a lot of useful features. Adding it (and most other tools) is as simple as including a few script tags on your website.<\/p>\n<p>Beyond that, plenty of suites expand upon Google Analytics, though it\u2019s entirely fine to continue using Google Analytics. (After all, more data is always better.) You can read our guide to analytics tools for a more detailed roundup on what the market has to offer.\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.cloudsavvyit.com\/339\/what-can-analytics-do-for-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#What Can Analytics Do for Your Website? \u2013 CloudSavvy IT&#8221; \u201cAnalytics\u201d is just a fancy term for data collection. Good analytics can directly influence your business\u2019s revenue, as knowing how users behave while using your website helps you to build a site that funnels them towards your goals. What to Look for in Analytics Website&#8230;<\/p>\n","protected":false},"author":1,"featured_media":84567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2019\/05\/58b6af4b.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-84566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/84566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=84566"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/84566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/84567"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=84566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=84566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=84566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}