{"id":85407,"date":"2020-10-08T20:37:53","date_gmt":"2020-10-08T17:37:53","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/travis-scott-meals-help-mcdonalds-sales-soar\/"},"modified":"2020-10-08T20:37:53","modified_gmt":"2020-10-08T17:37:53","slug":"travis-scott-meals-help-mcdonalds-sales-soar","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/travis-scott-meals-help-mcdonalds-sales-soar\/","title":{"rendered":"#Travis Scott meals help McDonald’s sales soar"},"content":{"rendered":"

“#Travis Scott meals help McDonald’s sales soar<\/strong>”
\n<\/p>\n

\n It\u2019s official: Demand for the Travis Scott meal gave a major boost to McDonald\u2019s quarterly sales.<\/p>\n

The fast-food giant said Thursday its comparable sales in the US rose 4.6 percent in the third quarter \u2014 sharply reversing the 8.7 percent decline they had suffered in the second quarter due to the coronavirus. The Golden Arches partly credited the resurgence to the runaway success of the $6 meal it recently promoted with the Houston-born rapp<\/a>er, whose single \u201cFranchise\u201d is currently at the top of the music charts.<\/p>\n

That meal \u2014 a Quarter Pounder with Cheese, french fries and a Sprite \u2014 sparked temporary shortages of ingredients including fresh beef and chopped lettuce last month. It also helped drive McDonald\u2019s highest US monthly sales in nearly a decade despite COVID-19 closures that have limited much of its business to drive-through and pickup orders.<\/p>\n

The company did not say whether its better-than-expected sales also boosted profits. It reports those numbers next month.<\/p>\n

On Thursday, an info-graphic on the company\u2019s website said the Travis Scott promotion and its Spicy Chicken McNuggets, also introduced in September, were \u201cstrategic marketing investments\u201d that helped fuel a double-digit surge in sales during the month.<\/p>\n

The promotion ended Oct. 4,\u00a0 but on Monday McDonald\u2019s announced another deal with reggaeton artist J Balvin, who until Nov. 1 is promoting his favorite meal \u2014 a Big Mac, fries and ketchup and an Oreo McFlurry.<\/p>\n

The fast-food giant\u2019s overall same-store sales declined by 2.2 percent, the company said, as many stores overseas were shut down due to the pandemic. Still, the US boost is a major coup for the burger chain behind the Big Mac, which has been struggling to lift sales in its home market since before the pandemic.<\/p>\n

\u201cOur third quarter performance demonstrates the underlying resilience of the McDonald\u2019s brand,\u201d Chief Executive Chris Kempczinski said in a statement. \u201cOur unique strengths, including our unrivaled Drive Thru presence around the world, advanced delivery and digital capabilities, and marketing scale have become even more important during the pandemic.\u201d<\/p>\n

McDonald\u2019s also said it\u2019s increasing its quarterly cash dividend by 3 percent to $1.29 per share.<\/p>\n

The company has been actively testing other tactics to keep sales up during the pandemic, including on adding pastry items to its breakfast menu beginning Oct. 28. The snacks, McDonald\u2019s first new pastries in eight years, are aimed at lifting breakfast sales, which have been sagging for more than a year.<\/span><\/p>\n

McDonald\u2019s shares were up 0.2 percent at $226.43 midday trading on Thursday.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Travis Scott meals help McDonald’s sales soar” It\u2019s official: Demand for the Travis Scott meal gave a major boost to McDonald\u2019s quarterly sales. The fast-food giant said Thursday its comparable sales in the US rose 4.6 percent in the third quarter \u2014 sharply reversing the 8.7 percent decline they had suffered in the second quarter…<\/p>\n","protected":false},"author":1,"featured_media":85408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/10\/travis-scott-boosts-mcdonalds.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[74842,70978,70384,55160],"class_list":["post-85407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-10-8-20","tag-fast-food","tag-mcdonalds","tag-travis-scott"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/85407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=85407"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/85407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/85408"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=85407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=85407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=85407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}