{"id":85515,"date":"2020-10-09T15:00:15","date_gmt":"2020-10-09T12:00:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-is-a-b-testing-and-how-can-you-use-it-cloudsavvy-it\/"},"modified":"2020-10-09T15:00:15","modified_gmt":"2020-10-09T12:00:15","slug":"what-is-a-b-testing-and-how-can-you-use-it-cloudsavvy-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing-and-how-can-you-use-it-cloudsavvy-it\/","title":{"rendered":"#What is A\/B Testing and How Can You Use It? \u2013 CloudSavvy IT"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ba3671bb62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ba3671bb62\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing-and-how-can-you-use-it-cloudsavvy-it\/#What_Is_AB_Testing\" >What Is A\/B Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing-and-how-can-you-use-it-cloudsavvy-it\/#What_Is_a_Landing_Page\" >What Is a Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing-and-how-can-you-use-it-cloudsavvy-it\/#How_To_Run_AB_Tests\" >How To Run A\/B Tests<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#What is A\/B Testing and How Can You Use It? \u2013 CloudSavvy IT&#8221;<\/strong><\/p>\n<div id=\"article-content-area\">\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7252\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/760979a03265a4895babed92f4f5afef\/p\/uploads\/2019\/07\/31dcfebd.png\" alt=\"\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>A\/B testing is like the scientific method for websites. It allows you to run experiments to determine what on your site works and what doesn\u2019t, and through continued testing can significantly increase your revenue and conversion rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_AB_Testing\"><\/span>What Is A\/B Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B testing is very simple in concept. You have your current website \u201cA\u201d that acts as a control for this experiment. You then make a small change to your site\u2014add a button here, change some colors, rearrange the layout, etc. This is version B, your \u201chypothesis.\u201d<\/p>\n<p>You set up both pages, and then divert a percentage of your site\u2019s traffic to version B. This could be a small number or anywhere up to 50%. You could even run multiple tests, with a version C, D, and so on.<\/p>\n<p>You let your experiment run for a set amount of time, and at the end you can use analytics software to measure how well each version performed. Usually this can all be done under one software suite, and will be very easy to set up. What you\u2019re usually looking for is a higher conversion rate (the percentage of users buying your product or achieving your goal).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-278\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/eb5b9555d4da3437d287decd242dfba5\/p\/uploads\/2019\/05\/c14a01fb.png\" alt=\"\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>You may find that version B with an extra button here or there performs a bit better than version A. If that\u2019s the case, you can replace version A with version B, and now your website is a bit better.<\/p>\n<p>A major pitfall of A\/B testing is what\u2019s called the\u00a0<em>local maximum<\/em>. It\u2019s when you\u2019ve A\/B tested everything you can think of, and arrived at the best version of your original site, optimized as much as possible. But maybe your site doesn\u2019t need refinement. What if it needs something entirely different? This is called the\u00a0<em>global maximum<\/em>, which this chart from <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/blog.optimizely.com\/2015\/11\/09\/3-ab-testing-case-studies-on-seeking-the-global-maximum\/\">Optimizely<\/a> shows quite nicely:<\/p>\n<figure id=\"attachment_1071\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1071 size-full\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/f6e22cd9149e3ad147b58404e33fcc3b\/p\/uploads\/2019\/07\/417d9fb7.png\" alt=\"\" width=\"700\" height=\"444\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\"><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/blog.optimizely.com\/2015\/11\/09\/3-ab-testing-case-studies-on-seeking-the-global-maximum\/\">Optimizely<\/a><\/span><\/figcaption><\/figure>\n<p>A\/B testing won\u2019t magically make your website fantastic\u2014it\u2019s only part of the development loop. You still have analyze results, make hypotheses about what you can change to make your site better, and implement those changes. But being able to accurately measure how changes impact your conversion rate and other stats is a huge part of this process.<\/p>\n<p>A\/B testing also isn\u2019t just about marketing. You can run A\/B tests to measure all kinds of dependant variables; for example, you could run a test with and without a CDN to determine how it impacts your site loading speed, and ultimately, your bounce rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Landing_Page\"><\/span>What Is a Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A landing page is a highly optimized page designed specifically for users to \u201cland\u201d on when they click an advertisement of yours or find you in search results. It\u2019s different from the homepage as it\u2019s much more streamlined and focused on. It\u2019s a major area where A\/B testing really shines, as you want your landing page to have a very high conversion rate.<\/p>\n<p>For example, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/redirect.viglink.com?u=https%3A%2F%2Fwww.shopify.com%2F&amp;key=204a528a336ede4177fff0d84a044482\">Shopify\u2019s<\/a>\u00a0main site has a lot of content, a top menu with many pages, a login button, and a button to start your free trial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1074\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/48243d5c675c5a558efe48d3f7ca7948\/p\/uploads\/2019\/07\/b491c2f5.png\" alt=\"\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>But their landing page is <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/redirect.viglink.com?u=https%3A%2F%2Fwww.shopify.com%2Ffree-trial&amp;key=204a528a336ede4177fff0d84a044482\">much different<\/a>. Instead, the menus are gone, the login button is gone. It\u2019s assumed that the user is coming here specifically to be persuaded to start a free trial, as they wouldn\u2019t have clicked an ad if they were already a customer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1073\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/a9596f62ad8c80e02fad082d5ff8a7f9\/p\/uploads\/2019\/07\/c172df19.png\" alt=\"\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>The only thing on this site is a minimal amount of marketing info and taglines, along with a call to action above and below the fold. Nothing else is there to distract the user, and the only way to leave this site is to click \u201cStart free trial.\u201d<\/p>\n<p>There are plenty of services on the market to help you build landing pages. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unbounce.com\/product\/landing-pages\/\">Unbounce<\/a>, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.leadpages.net\/\">Leadpages<\/a>, and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/instapage.com\/\">Instapage<\/a> all feature drag-and-drop editors alongside prebuilt templates to make creating a landing page painless. If the tool doesn\u2019t feature built in A\/B testing, you can always use a standalone analytics service to run tests. For WordPress, there are free plugins like <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/elementor.com\/\">Elementor<\/a> that let you build native landing plugins. For enterprises, there are services like <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/\">Optimizely<\/a>\u00a0with huge analytics platforms behind their backs<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Run_AB_Tests\"><\/span>How To Run A\/B Tests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to run A\/B testing, you\u2019ll want to make use of an analytics service to make this easier. The simplest service to use is Google Analytics, which is entirely free to use and supports A\/B testing. You probably want Google Analytics on your site anyway, even if you don\u2019t plan on doing a lot of testing.<\/p>\n<p>Google Analytics calls A\/B tests \u201cexperiments,\u201d which you\u2019ll find in the sidebar under Behavior. You can select which objective you\u2019d like to measure (bounces, pageviews, conversion rate, purchases) and divert a percentage of traffic to the experiment page (page B).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1077\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/356ba6c303e9f513247417911137ceff\/p\/uploads\/2019\/07\/30ed7227.png\" alt=\"\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>If you\u2019d to pay for a service, you can get many interesting features. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a> has the ability to generate heatmaps of your site, showing you where users are interested in, which can give you an insight as to how you should make changes.\u00a0 It also has built in A\/B testing support.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1078\" src=\"https:\/\/www.cloudsavvyit.com\/thumbcache\/0\/0\/3aafa7fbc3518d7b5b11d79246f1c813\/p\/uploads\/2019\/07\/40da6017.png\" alt=\"\" width=\"700\" height=\"300\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Most analytics software will feature A\/B testing in one way or another. You can read our guide to analytics to learn more.<\/p>\n<p>There are a few other areas you can run A\/B tests. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> allows A\/B testing on ads, called <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669?helpref=faq_content\">split testing<\/a>, which can help you get the most bang for your buck. You can test ads on different audiences, different placements, and different types of ads.\u00a0<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/optinmonster.com\/\">OptinMonster<\/a> runs A\/B tests specifically on sign up forms, with the intent being to maximize lead generation.\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.cloudsavvyit.com\/1070\/what-is-a-b-testing-and-how-can-you-use-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#What is A\/B Testing and How Can You Use It? \u2013 CloudSavvy IT&#8221; A\/B testing is like the scientific method for websites. It allows you to run experiments to determine what on your site works and what doesn\u2019t, and through continued testing can significantly increase your revenue and conversion rate. What Is A\/B Testing? A\/B&#8230;<\/p>\n","protected":false},"author":1,"featured_media":85516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2019\/07\/31dcfebd.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-85515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/85515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=85515"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/85515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/85516"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=85515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=85515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=85515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}