{"id":8640,"date":"2020-06-16T02:00:00","date_gmt":"2020-06-15T23:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/quibi-almost-had-an-even-worse-name-than-quibi\/"},"modified":"2020-06-16T02:00:00","modified_gmt":"2020-06-15T23:00:00","slug":"quibi-almost-had-an-even-worse-name-than-quibi","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/quibi-almost-had-an-even-worse-name-than-quibi\/","title":{"rendered":"#Quibi Almost Had an Even Worse Name Than \u201cQuibi\u201d"},"content":{"rendered":"

“#Quibi Almost Had an Even Worse Name Than \u201cQuibi\u201d<\/strong>”<\/p>\n

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\"quibi<\/img><\/p>\n

One of the worst things about Quibi is its name. The mobile streaming platform was already fighting an uphill battle just in explaining the concept of its app<\/a> to prospective users, but then it went and threw a nonsensical fake word \u2013 short for \u201cquick bites\u201d \u2013 into the mix on top of that.<\/p>\n

But it turns out that \u201cQuibi\u201d wasn\u2019t the first choice for the name of the app. The initial choice was much, much worse.
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Before Quibi settled on the dumb-as-hell \u201cQuibi\u201d for its name, the company\u2019s working title was NewTV. That\u2019s pretty stupid too, but at least it\u2019s not as bad as what co-founder Jeffrey Katzenberg<\/strong> originally wanted to name it. Thankfully, CEO Meg Whitman<\/strong> was there to stop his worst impulse. According to The Wall Street Journal:<\/p>\n

The executives wanted a name that captured the company\u2019s strategy. Mr. Katzenberg was initially partial to \u201cOmakase,\u201d a term used to describe high-quality sushi selected by the chef. Ms. Whitman wasn\u2019t in favor. The two agreed to set it aside. The company hired a brand-strategy firm, Siegel Gale, which helped come up with the name Quibi\u2014 short for \u201cquick bites.\u201d<\/p>\n<\/blockquote>\n

We thought Quibi was bad? We don\u2019t know how good we have it here in Quibi world. Can you imagine<\/em> if the service was named Omakase? The cultural appropriation conversations alone seem like an obvious red flag, but Katzenberg evidently didn\u2019t think that would be a problem. And while coastal residents of the United States might be familiar with sushi terms, I imagine a massive majority of citizens has never heard that word before, so the finer points of its meaning would be lost on them anyway.<\/p>\n

In a non-pandemic world, I can see how Quibi might have looked good on paper. Short bursts of content created by some of the biggest names in the entertainment industry, perfect for consumption while riding a subway or waiting in line on your lunch break? Sure, why not. Instead, a combination of the coronavirus, Quibi\u2019s lackluster programming, and probably a dozen other factors has resulted in the app not performing nearly as well as anticipated \u2013 and that\u2019s putting it mildly. The company raised $1.75 billion from investors, but by October, one billion of that is estimated to be spent already. The WSJ piece suggests that $200 million more in funding will need to be acquired for the app to continue operating\u2026and when people smell failure in the entertainment world, it\u2019s rare for backers to enthusiastically jump on board. Quibi might end up surviving, but it sure seems to be in more trouble than we thought.<\/p>\n

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“#Quibi Almost Had an Even Worse Name Than \u201cQuibi\u201d” One of the worst things about Quibi is its name. The mobile streaming platform was already fighting an uphill battle just in explaining the concept of its app to prospective users, but then it went and threw a nonsensical fake word \u2013 short for \u201cquick bites\u201d…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[17864,2961,2962,17863,1707,17862],"class_list":["post-8640","post","type-post","status-publish","format-standard","hentry","category-social-mediaa","tag-but-then-it-went-and-threw-a-nonsensical-fake-word-short-for-quick-bites-into-the-mix-on-top-of-that-but-the-post-quibi-almost-had-an-even-worse-name","tag-jeffrey-katzenberg","tag-meg-whitman","tag-one-of-the-worst-things-about-quibi-is-its-name-the-mobile-streaming-platform-was-already-fighting-an-uphill-battle-just-in-explaining-the-concept-of-its-app-to-prospective-users","tag-quibi","tag-quibi-almost-had-an-even-worse-name-than-quibi"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/8640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=8640"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/8640\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=8640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=8640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}