{"id":87577,"date":"2020-10-12T21:50:15","date_gmt":"2020-10-12T18:50:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ice-cream-brand-eskimo-pie-rebrands-derogatory-name\/"},"modified":"2020-10-12T21:50:15","modified_gmt":"2020-10-12T18:50:15","slug":"ice-cream-brand-eskimo-pie-rebrands-derogatory-name","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ice-cream-brand-eskimo-pie-rebrands-derogatory-name\/","title":{"rendered":"#Ice cream brand Eskimo Pie rebrands \u2018derogatory\u2019 name"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25bed467d47\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25bed467d47\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ice-cream-brand-eskimo-pie-rebrands-derogatory-name\/#Older_people_on_Twitter_are_freaking_out_about_the_change\" >Older people on Twitter are freaking out about the change.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ice-cream-brand-eskimo-pie-rebrands-derogatory-name\/#Todays_top_stories\" >Today\u2019s top stories<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Ice cream brand Eskimo Pie rebrands \u2018derogatory\u2019 name<br \/>\n<\/strong>&#8221;<\/p>\n<h3 class=\"article-sub-head\"><span class=\"ez-toc-section\" id=\"Older_people_on_Twitter_are_freaking_out_about_the_change\"><\/span>Older people on Twitter are freaking out about the change.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<div class=\"article-content-wrapper\">\n<p>The makers of Eskimo Pie announced last week that the chocolate-covered ice cream bar will change its name to Edy\u2019s Pie starting in 2021. Dreyer\u2019s Grand Ice Cream, which owns the brand, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.cbc.ca\/news\/canada\/north\/eskimo-pie-name-change-1.5620201?cmp=rss\">first announced<\/a> it planned to change the name in June.\u00a0<\/p>\n<p>The ice cream bar has been trademarked as Eskimo Pie for 100 years but will be rebranded to move away from the racially insensitive term, according to the company.\u00a0<\/p>\n<p>Elizabell Marquez, head of marketing for Dreyer\u2019s Grand Ice Cream, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.dailymail.co.uk\/news\/article-8830067\/Eskimo-Pie-ice-cream-called-Edys-Pie-100-year-old-brand-ditches-derogatory-name.html\">told Daily Mail<\/a> that the name change reflects the growing call for racial inclusivity.<\/p>\n<p>\u201cWe are committed to being a part of the solution on racial equality, and recognize the term is derogatory,\u201d Marquez said.\u00a0<\/p>\n<p>The company has paused production and sales of the dessert until the new brand rolls out. Eskimo Pie is the latest in <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.today.com\/tmrw\/list-brands-have-had-change-public-opinion-black-stereotypes-shifts-t184726\">a list of brands<\/a>, including Uncle Ben\u2019s and Aunt Jemima, that have undergone name changes to move away from offensive branding.<\/p>\n<p>While the company never caught significant flack for its former name, it\u2019s gaining attention on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> for the decision to rebrand. After the initial announcement in June, people tweeted that the change was necessary but long overdue.<\/p>\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Finally, this change is long overdue. It&#8217;s time for companies and people to acknowledge systemic racism and discrimination. Eskimo Pie and Eskimo Lollies are offensive and are not <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriate products in 2020. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/SystemicRacism?src=hash&amp;ref_src=twsrc%5Etfw\">#SystemicRacism<\/a> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/eskimopie?src=hash&amp;ref_src=twsrc%5Etfw\">#eskimopie<\/a> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/eskimololly?src=hash&amp;ref_src=twsrc%5Etfw\">#eskimololly<\/a> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/inuit?src=hash&amp;ref_src=twsrc%5Etfw\">#inuit<\/a><\/p>\n<p>\u2014 Seeka Veevee \u14f0\u1472 \u1556\u1555 (@SeekaVeevee) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/SeekaVeevee\/status\/1276034063938334725?ref_src=twsrc%5Etfw\">June 25, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Lol at this \u201cThe contention around Eskimo Pie and eskimo lollies dates back at least as far as 2009\u201d like the indigenous Inuit people weren\u2019t offended before 2009<\/p>\n<p>\u2014 Dr Rawiri (@DrRawiri) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/DrRawiri\/status\/1275867529961811968?ref_src=twsrc%5Etfw\">June 24, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<p>Older, conservative white folks who grew up eating the ice cream, however, said after Monday\u2019s announcement they disliked the name Edy\u2019s Pie and that the original brand was never a problem\u2014even though the term Eskimo <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2016\/04\/24\/475129558\/why-you-probably-shouldnt-say-eskimo\">is considered a slur by the Inuit community<\/a>.<\/p>\n<p>\u201cAnother imbellic [sic] #VirtureSingalling company seeing a problem that isn\u2019t there,\u201d one Twitter user said. \u201cKlondike bars are still Klondike bars!\u201d<\/p>\n<p>\u201cNext these politically liberal companies will be taking the name \u2018Italian\u2019 off of spaghetti sauce, \u2018Mexican\u2019 off of Mexican restaurants, \u2019French\u2019 off French bread,\u201d wrote another user.\u00a0<\/p>\n<p>While older conservatives seem critical about the name change, the company said that \u201cthe move is a part of a larger review to ensure our company and brands reflect our people values,\u201d according to a statement released in June.\u00a0\u00a0<\/p>\n<p>\u201cOur mission at Dreyer\u2019s Grand Ice Cream is to bring joy to everyday life with ice cream and we look forward to our Edy\u2019s Pie ice cream bars continuing to do just that,\u201d Marquez said in the statement.\u00a0<\/p>\n<p>The Daily Dot has reached out to members of the Inuit community for comment and is awaiting a response. <\/p>\n<hr class=\"wp-block-separator\">\n<h3 id=\"h-today-s-top-stories\"><span class=\"ez-toc-section\" id=\"Todays_top_stories\"><\/span>Today\u2019s top stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-table is-style-stripes\">\n<table>\n<tbody>\n<tr>\n<td>\u2018Christian Girl Autumn\u2019 influencer donates to trans meme creator who made her famous<\/td>\n<\/tr>\n<tr>\n<td>Mom interrupts Google Meet class after teacher\u2019s remarks about George Floyd<\/td>\n<\/tr>\n<tr>\n<td>Woman twerking for Salt Bae\u200b gets berated by abusive \u2018boyfriend\u2019 in viral TikTok<\/td>\n<\/tr>\n<tr>\n<td><em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/mailchi.mp\/dailydot.com\/blog_subscribe\/?utm_source=IntSiteTxtLink&amp;utm_medium=website&amp;utm_campaign=NIDDBP&amp;utm_content=a\">Sign up<\/a>\u00a0to receive the Daily Dot\u2019s <\/em>Internet Insider<em> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter for urgent news from the frontline of online. <\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><\/div>\n<p><\/p>\n<div class=\"dd-article-leadart-image-credit\">\n<p>                                                                                                <span class=\"dd-article-leadart-image-credit-segment\"><br \/>\n                                        <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/bitten-ice-cream-on-stick-isolated-183415595\">indigolotos\/Shutterstock<\/a><br \/>\n                                    <\/span><\/p>\n<p>                                                            <span class=\"dd-article-leadart-image-credit-segment\">(Licensed)<\/span><\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.dailydot.com\/irl\/eskimo-pie-edys-pie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Ice cream brand Eskimo Pie rebrands \u2018derogatory\u2019 name &#8221; Older people on Twitter are freaking out about the change. The makers of Eskimo Pie announced last week that the chocolate-covered ice cream bar will change its name to Edy\u2019s Pie starting in 2021. Dreyer\u2019s Grand Ice Cream, which owns the brand, first announced it planned&#8230;<\/p>\n","protected":false},"author":1,"featured_media":87578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/uploads.dailydot.com\/2020\/10\/eskimo_pie_edys_pies.jpg?fm=pjpg&ixlib=php-3.3.0","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-87577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/87577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=87577"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/87577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/87578"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=87577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=87577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=87577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}