{"id":88643,"date":"2020-10-14T03:08:50","date_gmt":"2020-10-14T00:08:50","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/opinion-apple-makes-5g-iphone-seem-like-a-good-value-which-could-be-a-huge-signal-boost\/"},"modified":"2020-10-14T03:08:50","modified_gmt":"2020-10-14T00:08:50","slug":"opinion-apple-makes-5g-iphone-seem-like-a-good-value-which-could-be-a-huge-signal-boost","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/opinion-apple-makes-5g-iphone-seem-like-a-good-value-which-could-be-a-huge-signal-boost\/","title":{"rendered":"#\n  Opinion: Apple makes 5G iPhone seem like a good value, which could be a huge signal boost"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bbe7cd7caf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bbe7cd7caf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/opinion-apple-makes-5g-iphone-seem-like-a-good-value-which-could-be-a-huge-signal-boost\/#New_iPhones_should_help_bolster_5G_adoption_and_the_stalled_smartphone_market_at_prices_that_make_sense_to_consumers_with_the_help_of_potential_carrier_subsidies\" >New iPhones should help bolster 5G adoption and the stalled smartphone market at prices that make sense to consumers, with the help of potential carrier subsidies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/opinion-apple-makes-5g-iphone-seem-like-a-good-value-which-could-be-a-huge-signal-boost\/#Therese_Poletti\" >Therese Poletti<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  Opinion: <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le makes 5G iPhone seem like a good value, which could be a huge signal boost<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_iPhones_should_help_bolster_5G_adoption_and_the_stalled_smartphone_market_at_prices_that_make_sense_to_consumers_with_the_help_of_potential_carrier_subsidies\"><\/span>\n  New iPhones should help bolster 5G adoption and the stalled smartphone market at prices that make sense to consumers, with the help of potential carrier subsidies<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"15BA1A7E-0D98-11EB-B9E4-09867C275203\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Apple Inc. priced its new iPhones on par with its last generation of smartphones Tuesday, and surprisingly put forth a value proposition for consumers that could boost the spread of 5G.<\/p>\n<p> Apple<br \/>\n        AAPL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202934861\/composite\" class=\"negative\">-2.65%<\/bg-quote><br \/>\n       and value are not typically said in the same sentence, as the company is known for large profit margins on expensive gadgets, including pushing the price for a smartphone into four digits just two years ago. But when Apple unveiled four new iPhone models Tuesday \u2014 the iPhone 12, the 5.4-inch iPhone 12 Mini, the 6.1-inch iPhone 12 Pro and the 6.7-inch iPhone 12 Pro Max \u2014 it kept the same <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> starting prices as the iPhone 11 generation, despite adding 5G capabilities across the board.<\/p>\n<div class=\"paywall\">\n       <strong>For more: Apple brings 5G to iPhones but keeps the same price tags<\/strong><\/p>\n<p><strong><\/strong>Consumers may not have to pay even those prices. In 2014, mobile carriers started to phase out the subsidies offered on smartphones as an incentive to attract customers, but now it looks like AT&amp;T Inc.<br \/>\n        T,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/203165245\/composite\" class=\"negative\">-1.35%<\/bg-quote><br \/>\n      \u00a0 and Verizon Communications Inc.<br \/>\n        VZ,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/204980236\/composite\" class=\"negative\">-0.31%<\/bg-quote><br \/>\n      \u00a0 may be kicking off an old-school carrier war for customers again, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-10-13\/free-apple-5g-iphones-are-offered-by-carriers-to-lure-upgraders?sref=Oeyjq8by\" class=\"icon none\">offering free iPhone 12\u2019s <\/a>for some customers who upgrade. Those incentives are also likely aimed at boosting adoption of 5G networks, which has been slow going around the world, due in part to the pandemic and slowing economies.<\/p>\n<p>\u201c5G just got real,\u201d Verizon Chief Executive Hans Vestberg said in a livestreamed event from Apple Park in Cupertino, Calif., where he shared the stage \u2014 albeit <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>ly distanced and without handshakes \u2014 with Apple CEO Tim Cook.<\/p>\n<p>5G shipments represented only 13% of total smartphone shipments in the first half of 2020, according to IDC. But with the new iPhones focusing attention on 5G, IDC expects the total number of 5G smartphones shipped in 2020 to reach 237 million and to double in 2021 to 481 million. <\/p>\n<p>\u201cApple is expected to ship over 150 million 5G iPhones by the end of 2021, which will represent 21% of the total 5G market,\u201d IDC analyst Francisco Jeronimo said in an email.<\/p>\n<p>Smartphones in general have fallen out of favor during the pandemic, as consumers and business users have opted instead to refresh their PCs, laptops and Chromebooks for working and education from home. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS46802520\" class=\"icon none\">In late August, IDC reported that smartphone shipments were down 17% for the second quarter <\/a>ended June 30, down from the same period a year ago, and predicted that the market would not return to a full recovery until 2022.<\/p>\n<p><strong>For more: How the pandemic brought the personal computer back to life<\/strong><\/p>\n<p>That trend goes against Wall Street\u2019s predictions that the new iPhone family will unleash a huge rush of upgrades and purchases of new iPhones. Dan Ives, a Wedbush Securities analyst, said that the new product lineup is \u201cApple\u2019s most important product cycle since the iPhone 6 in 2014 and should translate into a \u2018supercycle.\u2019\u201d <\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>\u201cWith our estimation that 350 million of 950 million iPhones worldwide are currently in the window of an upgrade opportunity, we believe this will translate into an unprecedented upgrade cycle for Apple,\u201d Ives said in a note.<\/p>\n<p>Not everyone agrees. Daniel Morgan, a senior portfolio manager at Synovus Trust Co. in Atlanta, said in an email that since the 2014 supercycle, Apple\u2019s iPhone launches have felt more like ripples instead of a wave. Unit shipments peaked in 2015 at 231.2 million units and have been declining to flat since. The consensus on Wall Street is for Apple\u2019s fiscal 2020 total shipments to reach 185 million units, flat with fiscal 2019, and for Apple to see growth again in 2021 of 13.5% to 210 million units.<\/p>\n<p>On Tuesday, Apple did all it could to convince consumers that it is worth their while to pick up a 5G iPhone in the middle of a pandemic. In return, it could give a huge boost to a flagging smartphone market, as well as provide a much-needed kick to the growth of 5G <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<div data-layout=\"\n              inline\" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetCommentingPromo\n            \n            inline\n  article__inset\n        article__inset--type-InsetCommentingPromo\n            article__inset--inline\n  \"><\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Therese Poletti\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Therese_Poletti\"><\/span>Therese Poletti<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B15BA1A7E-0D98-11EB-B9E4-09867C275203%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Opinion: Apple makes 5G iPhone seem like a good value, which could be a huge signal boost &#8221; New iPhones should help bolster 5G adoption and the stalled smartphone market at prices that make sense to consumers, with the help of potential carrier subsidies Apple Inc. priced its new iPhones on par with its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":88644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-88643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/88643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=88643"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/88643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/88644"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=88643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=88643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=88643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}