{"id":89934,"date":"2020-10-15T18:00:17","date_gmt":"2020-10-15T15:00:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-companies-should-introduce-sustainable-mobility-as-an-employee-perk\/"},"modified":"2020-10-15T18:00:17","modified_gmt":"2020-10-15T15:00:17","slug":"why-companies-should-introduce-sustainable-mobility-as-an-employee-perk","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-companies-should-introduce-sustainable-mobility-as-an-employee-perk\/","title":{"rendered":"#Why companies should introduce \u2018sustainable mobility\u2019 as an employee perk"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3eae59d7fae\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3eae59d7fae\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-companies-should-introduce-sustainable-mobility-as-an-employee-perk\/#Bring_employees_along_the_path_toward_sustainability\" >Bring employees along the path toward sustainability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-companies-should-introduce-sustainable-mobility-as-an-employee-perk\/#Build_your_brain_and_competitive_position_through_sustainable_mobility\" >Build your brain and competitive position through sustainable mobility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-companies-should-introduce-sustainable-mobility-as-an-employee-perk\/#The_solution_Build_an_enterprise-wide_sustainable_mobility_plan\" >The solution? Build an enterprise-wide sustainable mobility plan<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Why companies should introduce \u2018sustainable mobility\u2019 as an employee perk<\/strong>&#8221;<\/p>\n<div>\n                                On the surface, the path to \u201csustainable mobility\u201d sounds easy enough \u2014 swap out your existing internal combustion-engine vehicles with zero-emission electrics or lower-emission hybrids.<\/p>\n<p>Presto! Lower emissions = sustainable mobility.<\/p>\n<p>But the real value of a sustainable mobility initiative far exceeds the boundaries of fleet management to span the entire enterprise.<\/p>\n<p>The return on investment (ROI) for sustainable mobility touches nearly every aspect of an organization, from human resources to finance, from facilities and fleet management to energy consumption, and from customer service to building customer loyalty.<\/p>\n<p>Companies that take this holistic view of green transportation have much to gain.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bring_employees_along_the_path_toward_sustainability\"><\/span><strong>Bring employees along the path toward sustainability\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Attracting and retaining talent can be a challenge for any organization, especially when you factor in how competitive certain geographies are for finding and keeping good employees.<\/p>\n<p>But did you know the impact of sustainability on your company\u2019s desirability?<\/p>\n<p>The 2019 HP Worker Sustainability Survey found that 96% of employees at companies they described as leaders in sustainability practices said they would recommend their workplace. And for millennials \u2014 the newest generation of creative and passionate professionals \u2014 more ranked protecting the environment as their top concern than any other issue facing society today, according to the 2020 Deloitte Global Millennial Survey.<\/p>\n<p>If you\u2019re thinking about \u201csustainable mobility\u201d as only something that affects only your corporate fleet, think again.<\/p>\n<p>Workforce-centered mobility means transportation programs that benefit all workers, not just the ones driving a company car or using a corporate vehicle while they\u2019re doing their job.<\/p>\n<p>With a well-planned charging infrastructure, for example, you can incentivise employees by making it easy for them to use a low-emission vehicle. You can offer free or discounted charging for personal EVs, whether it\u2019s a car, a scooter or an e-bike. A corporate <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> could let them reserve charging spots and alert them when there\u2019s one available or their vehicle is all charged up. These perks could be used in tandem with salary increases or bundled into bonuses.<\/p>\n<p>Another branded app could package up available public transit options into one view, giving them choices of green transport options that let them rack up rewards points they can trade in for company swag or vacation days.<\/p>\n<p>Yet another sustainable mobility program could make the most of your corporate fleet by turning those assets into amenities. Let\u2019s say most of your corporate vehicles sit idle on the weekend. You can create a reservations system to allow off-hours use of corporate EVs, adding more tangible ways to show the benefits of your sustainable approach.<\/p>\n<p>By including Human Resources and your employees in your sustainable mobility planning, you gain critical traction in the competition to be an attractive employer. Plus, you\u2019ll get more mileage from your actual transportation assets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_your_brain_and_competitive_position_through_sustainable_mobility\"><\/span><strong>Build your brain and competitive position through sustainable mobility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make no mistake, change is coming. Most of the world\u2019s largest and most respected companies have joined together in major efforts to combat climate change and transition to a more sustainable planet.<\/p>\n<p>The<span>\u00a0<\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.wbcsd.org\/Overview\/About-us\">World Business Council for Sustainable Development<\/a>, for example, is a global, CEO-led organization of more than 200 leading businesses that represent a combined revenue or more than 8.5 trillion U.S. dollars and 19 million employees.<\/p>\n<p>Not only is corporate sustainability an imperative, but it also represents an opportunity to build loyalty among your customers and trading partners and to differentiate yourself from the competition.<\/p>\n<p>A retail or grocery store rewards program for customers could accumulate points based on their purchases, points they could track on a company app and spend using parking-lot EV chargers. Or maybe you have an incentive program that could track their charging time at home or at a public charger or their other use of sustainable transportation options and turn that into shopping rewards.<\/p>\n<p>With companies like Apple and Amazon setting targets for 100% carbon-free footprints, manufacturers and distributors need to identify their own sustainable goals. Your business partners are likely stretching their own sustainability goals, and they need to know they can rely on your mobility program to support their objectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_solution_Build_an_enterprise-wide_sustainable_mobility_plan\"><\/span>The solution? Build an enterprise-wide sustainable mobility plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have an organizational directive to become more sustainable, and transportation is a big part of the near-term opportunity to make a substantial impact. The lasting value of a sustainable mobility initiative is deceptively complex, and true value lies in mapping out a flexible, strategic plan that will make the most of your current needs while providing the flexibility for the future.<\/p>\n<ol type=\"1\">\n<li>Align Your Organization-\u00a0Sustainable mobility touches multiple points, so the first part of any plan should include various constituents from across your company \u2014 Human Resources, Finance, Sales, Marketing, Customer Support, Procurement, Facilities and Fleet Management. Together, you can identify individual and overarching sustainable mobility programs and success metrics that drive the company\u2019s high-level sustainability goals.<\/li>\n<li>Ask Questions- Remember, sustainable mobility doesn\u2019t happen in a vacuum. You\u2019ll want to understand the user\u2019s perspective, be they employees, fleet drivers, partners or customers. And questions should range from behaviours and motivations\u00a0<em>(Do you have an electric or hybrid vehicle? Why did you choose one? or What made you buy a traditional car\/vehicle? How does your company being committed to sustainable mobility make you feel? Why is it important for your company to choose sustainable options?)<\/em>\u00a0to personal and department goals (<em>How do you already contribute to or participate in your company\u2019s sustainability initiatives? What do you think you\u2019ll get out a more focused approach to sustainable mobility in our department?).<\/em>\n<\/li>\n<li>Prioritize for Success \u2013 As with any large-scale program, you have to walk before you can run. You\u2019ll want to prioritize programs for an effective, measured rollout. And develop the success metrics that will both support the corporate sustainability program and generate benefits within each group.<\/li>\n<\/ol>\n<p>From electrified fleets, charging infrastructure and facility allocation planning to energy acquisition and load balancing, to employee and customer loyalty programs, the Sustainable Mobility Plan should be viewed as a living guide for how to build and deploy the best approach that fits your organization\u2019s needs, both present and future.<\/p>\n<p><em><span style=\"font-weight: 400;\">This article was written by\u00a0Jane Hoffer, CEO,\u00a0GoWithFlow on <\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/urbanmobilitycompany.com\/content\/daily\"><span style=\"font-weight: 400;\">The Urban Mobility Daily<\/span><\/a><span style=\"font-weight: 400;\">, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for the<\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/mailchi.mp\/58395d4d91a4\/subscribe-urban-mobility-weekly\"> <span style=\"font-weight: 400;\">Urban Mobility Weekly newsletter<\/span><\/a><span style=\"font-weight: 400;\">. Read the original article<\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/urbanmobilitydaily.com\/the-business-of-mobility-how-i-transformed-a-summer-job-into-a-successful-smart-city-company\/\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and follow them on<\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/autonomy\"> <span style=\"font-weight: 400;\">Linkedin<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/AUTONOMY\"> <span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/em><\/p>\n<hr\/>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\"><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1308892 lazy\" alt=\"\" width=\"220\" height=\"100\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png 3003w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-280x127.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-540x245.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-270x123.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-796x361.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-1592x723.png 1592w\"\/><\/figure>\n<p><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">SHIFT is brought to you by Polestar. It\u2019s time to accelerate the shift to sustainable mobility. That is why Polestar combines electric driving with cutting-edge design and thrilling performance.<\/span><\/i> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\"><i><span style=\"font-weight: 400;\">Find out how<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published October 15, 2020 \u2014 15:00 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/shift\/2020\/10\/15\/why-companies-should-introduce-sustainable-mobility-as-an-employee-perk-syndication\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Why companies should introduce \u2018sustainable mobility\u2019 as an employee perk&#8221; On the surface, the path to \u201csustainable mobility\u201d sounds easy enough \u2014 swap out your existing internal combustion-engine vehicles with zero-emission electrics or lower-emission hybrids. Presto! Lower emissions = sustainable mobility. But the real value of a sustainable mobility initiative far exceeds the boundaries of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":89935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/image-2-6.png&signature=1a75b485939a0d393d6db3fd30148288","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-89934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/89934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=89934"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/89934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/89935"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=89934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=89934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=89934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}