{"id":95367,"date":"2020-10-22T20:31:00","date_gmt":"2020-10-22T17:31:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-dating-is-taking-on-tinder-heres-why-its-success-isnt-guaranteed-warns-this-analyst\/"},"modified":"2020-10-22T20:31:00","modified_gmt":"2020-10-22T17:31:00","slug":"facebook-dating-is-taking-on-tinder-heres-why-its-success-isnt-guaranteed-warns-this-analyst","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-dating-is-taking-on-tinder-heres-why-its-success-isnt-guaranteed-warns-this-analyst\/","title":{"rendered":"#\n  Facebook Dating is taking on Tinder. Here\u2019s why its success isn\u2019t guaranteed, warns this analyst"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a406e58a96a3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a406e58a96a3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/facebook-dating-is-taking-on-tinder-heres-why-its-success-isnt-guaranteed-warns-this-analyst\/#Concerns_over_the_use_of_personal_data_may_be_a_barrier_to_Facebooks_success_in_the_dating_sector_according_to_one_analyst\" >Concerns over the use of personal data may be a barrier to Facebook\u2019s success in the dating sector, according to one analyst<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/facebook-dating-is-taking-on-tinder-heres-why-its-success-isnt-guaranteed-warns-this-analyst\/#Facebook_Dating_enters_a_crowded_and_consolidated_sector_dominated_by_just_a_few_companies_that_control_most_of_the_popular_online_dating_apps_and_sites\" >Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that control most of the popular online dating apps and sites.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/facebook-dating-is-taking-on-tinder-heres-why-its-success-isnt-guaranteed-warns-this-analyst\/#Jack_Denton\" >Jack Denton<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> Dating is taking on Tinder. Here\u2019s why its success isn\u2019t guaranteed, warns this analyst<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Concerns_over_the_use_of_personal_data_may_be_a_barrier_to_Facebooks_success_in_the_dating_sector_according_to_one_analyst\"><\/span>\n  Concerns over the use of personal data may be a barrier to Facebook\u2019s success in the dating sector, according to one analyst<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000042193\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-layout=\"inline\n              \" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetMediaIllustration\n          inline\n  article__inset\n        article__inset--type-InsetMediaIllustration\n          article__inset--inline\n  \"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-inline\n        article__inset__image\n      \" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<div style=\"padding-bottom:67.265625%;\" data-mobile-ratio=\"67.265625%\" data-layout-ratio=\"67.265625%\" data-subtype=\"\" class=\"image-container  responsive-media article__inset__image__image\">\n        <img decoding=\"async\" srcset=\"https:\/\/images.mktw.net\/im-248219?width=140&amp;size=1.48664343786295 140w,\nhttps:\/\/images.mktw.net\/im-248219?width=540&amp;size=1.48664343786295 540w,\nhttps:\/\/images.mktw.net\/im-248219?width=620&amp;size=1.48664343786295 620w,\nhttps:\/\/images.mktw.net\/im-248219?width=700&amp;size=1.48664343786295 700w,\nhttps:\/\/images.mktw.net\/im-248219?width=860&amp;size=1.48664343786295 860w,\nhttps:\/\/images.mktw.net\/im-248219?width=1260&amp;size=1.48664343786295 1260w\" sizes=\"(max-width: 140px) 100px,\n(max-width: 540px) 500px,\n(max-width: 620px) 580px,\n(max-width: 700px) 660px,\n(max-width: 860px) 820px,\n1260px\" src=\"https:\/\/images.mktw.net\/im-248219?width=620&amp;size=1.48664343786295\" data-enlarge=\"https:\/\/images.mktw.net\/im-248219?width=1260&amp;size=1.48664343786295\" alt=\"\" title=\"Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that...\"><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\" itemprop=\"caption\">\n<h4 class=\"wsj-article-caption-content\"><span class=\"ez-toc-section\" id=\"Facebook_Dating_enters_a_crowded_and_consolidated_sector_dominated_by_just_a_few_companies_that_control_most_of_the_popular_online_dating_apps_and_sites\"><\/span>Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that control most of the popular online dating apps and sites. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>      <span class=\"wsj-article-credit article__inset__image__caption__credit\" itemprop=\"creator\"><br \/>\n            Olivier Douliery\/Agence France-Presse\/Getty Images<br \/>\n          <\/span><br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>       Europeans can now add romance to the list of things they can find on Facebook\u00a0FB, after the world\u2019s largest social media company beefed up its dating service. <\/p>\n<p> Over a year ago, Facebook Dating was launched in the U.S., and is now being expanded to Europe, where it will compete with the likes of Tinder, Bumble, Badoo, and Hinge. It is also available in 20 other countries, primarily in the Americas and Southeast Asia.<\/p>\n<div class=\"paywall\">\n       Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that control most of the popular online dating <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s and sites.\u00a0<\/p>\n<p>The largest player is Match Group<br \/>\n        MTCH,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207178501\/composite\" class=\"negative\">-0.17%<\/bg-quote><span>,<\/span><br \/>\n       which operates Tinder, Hinge, OkCupid, PlentyOfFish, Match.com, and others. When Facebook announced that it was expanding its dating service to the U.S. last September, shares in Match Group fell more than 4%. Another major competitor is Bumble and Badoo owner Magic Lab.<\/p>\n<p><strong>Also:<\/strong> Online dating amid coronavirus: Longer conversations and a \u2018pivot\u2019 to video dates<\/p>\n<p>The dating service from the social media giant is a dedicated, opt-in space within Facebook, but allows users to share stories from their main accounts and Instagram. Another crossover with the main social media offering is the ability to add users\u2019 Facebook groups and events to their dating profile.<\/p>\n<p>But there is still some distance from the core functions of the social media platform. \u201cWe won\u2019t suggest current Facebook friends as potential matches or notify them that you\u2019ve joined Dating,\u201d Facebook said. \u201cFor example, your Dating profile, Dating messages, and who you like or match with in Dating won\u2019t appear on your Facebook <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Feed.\u201d<\/p>\n<p>Facebook claims that 1.5 billion matches have been made so far in the 20 countries where the service has been available. It was first expected to launch in Europe before Valentine\u2019s Day 2020, but was delayed after scrutiny from European Union regulators.<\/p>\n<p><strong>Also read:<\/strong> Exclusive: Hinge is on track to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>le its revenue this year, Tinder parent says<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>Despite being able to access a base of billions of users and leverage its access to a wealth of user data, analysts believe that Facebook\u2019s success in the dating sector isn\u2019t a foregone conclusion.<\/p>\n<p>\u201cWhen this was announced, the most obvious and clear take was that Facebook was going to be a very significant and impactful competitor in the category,\u201d said Scott Kessler, an analyst at Third Bridge, an investment research consultancy. \u201cSince then, people have taken a step back and realized that perhaps there won\u2019t be a winner-take-all situation.\u201d<\/p>\n<p>Kessler said that the chief issue that Facebook Dating will face is actually getting users to think of the social media site, and its well-known brand, as a place to meet partners.<\/p>\n<p><strong>Plus:<\/strong> Facebook says it has helped 100,000 people sign up as poll workers<\/p>\n<p>\u201cIt does seem like people perhaps don\u2019t see Facebook as a place to go for online dating,\u201d Kessler said, even though the service has \u201cnovel features and functionality.\u201d<\/p>\n<p>Kessler also highlighted the social media company\u2019s history with user data, and the lingering cloud of the Cambridge Analytica data scandal (when the London-based political consulting firm acquired and used the personal data of up to 87 million Facebook users without their permission), as a potential barrier for success.<\/p>\n<p>\u201cI do think there is a level of skepticism or concern regarding how the company and the property accesses and utilizes people\u2019s personal information and data,\u201d Kessler said. \u201cIt makes launching this particular property and gaining traction perhaps more challenging than people might have expected.\u201d<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Jack Denton\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Jack_Denton\"><\/span>Jack Denton<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21004575-02D4-D4B5-4572-DA4D11438DBB%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Facebook Dating is taking on Tinder. Here\u2019s why its success isn\u2019t guaranteed, warns this analyst &#8221; Concerns over the use of personal data may be a barrier to Facebook\u2019s success in the dating sector, according to one analyst Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that control&#8230;<\/p>\n","protected":false},"author":1,"featured_media":95368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-95367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/95367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=95367"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/95367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/95368"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=95367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=95367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=95367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}