#Driving Sales with Marketing Automation: Proven Strategies for Success

Marketing automation helps you increase business efficiency and save time of your team. Learn the best marketing automation strategies for your business. 

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Marketing automation helps you increase business efficiency and save time of your team. You can engage with customers based on their actions and drive a higher engagement. 

Marketing has been used since ages to attract customers and increase the revenue of a business. Companies understand the importance of marketing and that’s why they are always ready to invest in it. 

However, just investing in marketing automation will not give you results until and unless you do it correctly. Well, here we are talking about the strategies that you can implement to get the desired results. 

Keep reading the blog as we will provide you with detailed information about marketing automation. You’ll also learn about the best strategies that will help your business to get success with it.

What is marketing automation? 

Marketing automation as the word suggests means automating marketing tasks. A marketing automation tool lets you perform repetitive and mundane tasks. 

You can automate processes & campaigns across different marketing channels and reduce the manual effort of your team. 

There are many benefits of marketing automation such as personalization, optimized workflows, accurate insights, and increased ROI. 

Different types of marketing automation 

Marketing automation tools can help you automate different tasks. In this section, we’ll tell you about the distinct types of marketing automation based on the tasks they perform.

1. Email automation

This is one of the most common types of automation that almost all marketing automation tools offer. It is the process of scheduling email campaigns for promotional or transactional purposes.

You can set triggers that will launch a specific email campaign. For example, when a customer signs up for a website, a welcome email series is initiated. This not only helps to engage customers but builds trust over time. 

2. Lead management 

Most of the time people become aware of a business but they don’t convert immediately. It is often after a long thought process and consideration that they make the purchase. This is why brands need to engage customers with the right content at every stage and lead them to the end of the funnel. 

Marketing automation helps you to make the process of acquiring, qualifying, and converting leads easy. You can decide what content needs to be sent to customers and through which channel. It helps to ease up the lead management work of the sales and marketing team. 

3. Content management  

Some marketing automation tools can help you create content for websites, emails, and social media channels. You can give them a prompt and get the content that you want. You can optimize this content depending on your specific requirements.  

4. Social media automation 

The social media automation feature lets you create and schedule posts on different social media channels like Facebook, Instagram, Twitter, LinkedIn, and so on. You can get engagement analytics from which you can know which posts are getting the highest user engagement. 

5. PPC marketing automation 

PPC marketing automation helps marketers to manage and optimize ads in real-time. It helps brands to show relevant ads and provide a better user experience. These tools monitor ads and scale & stop them based on their performance. 

6. Analytics and visualization 

The marketing automation tools put all the data from different marketing channels in one dashboard. You can identify patterns and understand your target audience better. This information will help you to create better strategies. 

The benefits of marketing automation 

Marketing automation makes it easy for marketers to perform several tasks. There are many repetitive processes that marketers need to perform which takes a lot of their time. Marketing automation tools not only save time but there are various benefits of it which are mentioned below. 

1. Increases efficiency 

Imagine texting all the leads and customers that you have manually. Well, that will be too much of a task and even impossible. Also, your leads are at different stages of the buying journey, so targeting them with the same content doesn’t make sense.

With marketing automation, you can target prospects at distinct stages of the buying journey with relevant content. You can make sure the right emails and communications are sent to them. 

Marketing automation helps to carry out all the marketing tasks efficiently without human intervention. Once you have set the workflow and decided on the triggers, you don’t need to do anything.

2. Greater productivity 

Marketing automation helps to reduce manual efforts which frees up marketers for other tasks. Earlier where they used to spend hours sending emails now they can focus on analyzing which type of emails perform the best. 

Marketers can focus on critical tasks that can’t be done through marketing automation tools. They can analyze their current marketing strategies and see what they can optimize to get maximum results. 

3. Personalization 

Personalization can do wonders for your business as it helps to enhance customer experience. A positive experience makes customers stay with your brand for a long time. 

Marketing automation helps you to serve customers based on interests, preferences, and actions.  You can create personalized content for different buying journey stages and push customers ahead in the journey. 

4. Improved decision making 

Marketing automation helps you gather data from marketing channels in one dashboard. You can analyze the data easily and make data-driven decisions. You can create customer segments and target them with relevant content. You can build better campaigns and enhance your relationship with customers.

5. Scalability 

As the number of customers increases in your database reaching out to them manually becomes more difficult. Marketing automation tools let you target as many customers as you want. You can communicate with a wide customer base easily and build strong relationships. 

6. Reduced errors 

Marketing automation tools help you automate many marketing tasks which reduces the chances of errors. Sometimes, people can make errors when it comes to names but with automation, there are fewer to no such errors. 

Also, marketers can’t be there 24/7 to send marketing messages to customers based on their actions. Marketing automation solves this problem and helps communicate with people when they are interacting with a business. For example, when a customer signs up to your website, a welcome email is immediately sent to them.    

Best marketing automation strategies

Now, we will tell you about the best marketing automation strategies that you can implement for your business. These strategies will help you stay connected with customers throughout their journey. 

1. Create an email sequence that is sent to leads when they fill up the form 

The most common strategy used by marketers is to ask leads to fill up a form. However, the marketers work doesn’t end here, it actually starts. When a customer fills up the contact form, it indicates they are interested in your offerings but aren’t sure. 

You can create an email sequence that builds up their interest gradually and leads them to the end of the sales funnel. To start with you can send them a Thank you email for providing their information. If it was in exchange for an ebook or pdf then you can send that along with it. 

Next, after 1-2 days, you can send them an offer related to the product or service they have shown interest in. If they make a purchase then it’s fine but if they don’t, you can again send an email after a few days talking about the benefits of the product and how it can help them. 

2. Make customer segments and send personalized messages 

Customers absolutely hate those businesses that flood their inboxes with loads of irrelevant messages. If you’re sending emails to customers without knowing what they want then chances are your subscribers list might be reducing.

You can avoid this with marketing automation. Start with creating customer segments based on demographics, geography, past purchases, and recent activity information. Once you have created customer segments you can craft tailored messages for them. 

For example, a customer who has bought T-shirts from you previously, you can send them an email when you introduce a new T-shirt range. 

3. Initiate an “Abandoned cart messages’ series 

Many customers add products to their carts but they don’t end up making a purchase. According to statistics, almost 70% of people abandon their carts. The best way to get these customers back is by giving them limited-time offers and special discounts. 

You can set up an abandoned cart workflow and reach out to people who abandon their carts. For example, you can send them an email saying you left these items in your cart. Next, you can send them a special offer or discount on WhatsApp. Later, you can send them an SMS when you run a sitewide sale. 

By creating an abandoned cart series you can make sure that you stay in the mind of your prospects. When people abandon their cart, it can be due to many different reasons. However, one of the common reasons is that they want to evaluate other options. By sending messages to customers after cart abandonment, you can remind them you’re still the best option. 

4. Automate drip email campaigns for similar recommendations 

Retaining a customer is much easier than acquiring a new one. It is mainly because of the trust factor that you have built with an existing customer. Once a customer has shopped from you, they know what experience you offer. If they like the experience then chances are they’ll surely return to you. 

However, you can encourage customers to make repeat purchases by sending them similar product recommendations. You can create customer segments of people who purchase a specific type of product. 

For example, you can make a segment of customers who mostly purchase shoes from your brand. Then, you can create a drip campaign that will keep these customers informed and engaged. 

5. Create remarketing ad sequences for prospects 

You might have seen this when you visit a website, browse products, and add a few products to your cart but leave without making a purchase. You start seeing ads of these products on Google and social channels. These are called remarketing ad campaigns. 

You can set up remarketing ad sequences for customers who have already shown interest in your products or services. These customers have higher chances of making purchases since they are in the consideration stage.

Create a remarketing ad sequence that is shown to customers over a period of time. For example, a customer added products to the cart but didn’t check out. You can show them an ad that shows them the same products they added to the cart. After this, you can show them another ad that includes a special discount or offer. 

You can create relevant ad content and space them appropriately to create an impact on prospects. Marketing automation tools for ads like ProMarketer.AI can help you manage and optimize ads in real-time. 

6. Automate your social media channels completely 

Social media channels are used by everyone these days. Thus, it’s important for brands to stay active on these channels. However, with the rise of so many social media channels, it takes time for marketers to handle and manage these.

The best way to go about social media marketing is to automate it completely. You can use WebMaxy SocialGro.AI which helps you unify your social media accounts and put them in one dashboard. You can plan and create your social media calendar at one place.

Schedule social media posts priorly and save time of your social media team. They can also analyze the performance of different posts and see which types of posts are getting the highest user engagement. This information will help you plan out your social media strategy even better. 

7. Try and test out different marketing automation strategies 

Marketing automation tools can help you to automate different tasks. However, some automation strategies can work for you better than others. Therefore, it’s important to try and test out different strategies. 

For example, an abandoned cart strategy of connecting with customers on different marketing channels can work out for some businesses. Businesses that have high competition can use remarketing ad sequences to acquire customers. 

The Conclusion 

Marketing automation has come into existence in the last few years but it will continue to grow due to the benefits it offers. Marketing automation empowers marketers as it frees them from the time-consuming manual work. 

By automating repetitive tasks, nurturing leads with personalization, and optimizing campaigns, you can improve your business performance. Not only this, marketing automation puts the focus of marketers on data-driven decisions and customer-centric experiences. 

WebMaxy advanced sales and marketing tools can help you automate different marketing processes. You can increase the overall efficiency and foster business growth. There are many tools in WebMaxy such as eGrowth, Marketing Automation, SocialGro.AI, Omnichannel support, WhatsApp Commerce, Marketing insights, and so on. 

by Kishori Hagawane

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