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Zendaya aced the Challengers press tour with her luxe tenniscore looks, which included an all-white ensemble inspired by icon Althea Gibson by On — but it’s not the first time she’s stepped out in the Swiss brand’s fashionable fitness gear.
The Dune actress often wears On’s bestselling lightweight Cloud Tilt sneakers — the very same kicks recreated by Loewe, whose creative director Jonathan Anderson also served as Challengers‘ wardrobe designer. The 27-year-old is teaming up again with the cult-favorite label as the star of its new summer campaign — a role she’ll replay as part of a multi-year partnership.
In the “Dream Together” campaign, Zendaya showcases pieces from On’s Movement and Active lines, including workout bras, long-sleeved crop tops, leggings and joggers; the All-Day 1/2-Zip jacket; and footwear.
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog,” Zendaya says in a statement. “So it’s a full-circle moment to make this partnership official.”
The campaign was brought to life in a short film directed by C Prinz and starring Zendaya. The video highlights a running track, “a nod to how sport and movement can connect people from different backgrounds — a message that is especially meaningful in a year when the world comes together to celebrate a global sporting moment,” according to On.
Zendaya’s collaboration with On is among one of many brand partnerships. She’s also an ambassador for Bulgari, Louis Vuitton, Valentino and Lancôme, to name a few.
Below, shop all the looks seen on Zendaya in her first-ever On campaign, and see her full edit here.
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