Dentsu Secures Partnership to Offer Kodansha Anime and Manga IP to Brands in the Americas
Advertising group Dentsu has announced a strategic partnership giving its clients access to a broad selection of anime and manga intellectual property owned by Japanese publisher Kodansha in the Americas. Dentsu named Attack on Titan, Ghost in the Shell, and Blue Lock among the franchises covered. Under the agreement, Dentsu will act as the main…