As crypto platforms explore prediction market integrations, retention data reveals why sustaining user engagement remains one of the industry’s most challenging tasks.
While attracting new users may not be a core challenge for crypto, keeping them active beyond the first month is far more difficult, and data from prediction markets is spotlighting the issue.
Polymarket retention data, compiled by analytics company Dune and market maker Keyrock, tracked monthly cohorts of new active users and measured the number of users who returned to trade in subsequent months.
According to the report, which sampled 275 crypto projects spanning networks, decentralized finance (DeFi) platforms, wallets and trading apps, Polymarket’s average retention outperformed over 85% of protocols.
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