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Several advertisers have begun to notice a new option to upload Audience lists into OpenAI’s new ad platform.
OpenAI is rolling out the ability to upload audience lists to ChatGPT Ads. The option is under the “Tools” section and is named “Audiences.” I assume this lets ChatGPT Ads target based on the audience lists you upload to the ad platform for better ad targeting.
More details. You can upload raw or hashed emails and phone numbers to use as audience filters for your campaigns on ChatGPT Ads.
What it looks like. We spotted screenshots of this from Craig Graham and Joss Froggatt on LinkedIn – here are those screenshots:
Why we care. OpenAI continues to add more customizations and targeting options to its new ChatGPT Ads platform.
This should make for a more robust ad platform for advertisers and marketers and improve the overall conversions and ROI of the ads.
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