How to win SEO budget conversations with your CFO

How to win SEO budget conversations with your CFO

Your CFO doesn’t care about rankings or traffic. Frame SEO around business risk, CAC, and pipeline to build a stronger investment case. If you’re walking into budget meetings with rankings, traffic, and keyword reports, you’re making the wrong case. CFOs don’t approve SEO budgets based on channel metrics. They approve investments that reduce risk, improve…

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Tingyu Su on why AI startups should treat the founding designer as a strategic hire from the start of company building

Tingyu Su on why AI startups should treat the founding designer as a strategic hire from the start of company building

Artificial intelligence has dramatically accelerated software development, making it easier than ever to transform ideas into working products. According to Stanford’s recent report, AI performance on a key coding benchmark jumped from 60% to nearly 100% in a single year, while organizational AI adoption reached 88%. As AI capabilities continue to expand, Tingyu Su believes the challenge is no…

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Why frontloading your ad spend usually backfires

Why frontloading your ad spend usually backfires

Launching with a bigger budget doesn’t guarantee faster growth. Here’s how to build momentum without wasting spend. Most paid media campaigns shouldn’t launch with the biggest budget you can afford.  Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder confidence when results fall short. A phased rollout…

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