FalconX, Ethena bring USDe backing assets into $1B institutional credit facility

The $1 billion facility will deploy assets backing USDe into overcollateralized institutional loans, expanding Ethena’s sources of returns beyond crypto basis strategies. FalconX and Ethena have launched a $1 billion secured lending facility that will use assets backing USDe to fund overcollateralized loans to institutional borrowers. The facility is structured through a special purpose vehicle,…

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Google Ads tests Enhanced Matching for Customer Match

Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals. Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening. A new Enhanced matching option is appearing within Customer Match settings in…

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