Demand Gen shows why PPC can no longer hide behind intent

PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job. Demand Gen is pushing PPC beyond its traditional role of capturing existing demand. To succeed, you increasingly need to understand how interest is created before someone searches. Google describes Demand Gen as a campaign type designed to drive engagement…

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The Prince of Tennis II: U-17 World Cup Semifinal Sequel Reveals Trailer, Visual, September 30 Start Date

A trailer and key visual for The Prince of Tennis II: U-17 World Cup Kessho Member Ketteisen have been released ahead of the anime’s newly revealed September 30, 24:00 JST (effectively October 1, 00:00 JST) broadcast start date. Several additional cast members, who are voicing Spanish players, were also announced: • Tasuku Hatanaka as Julio…

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