Attribution vs. incrementality: Why you need both

Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions. Incrementality and attribution are two approaches to measuring marketing performance that are frequently discussed as though they are competing lenses viewing the same data. But they’re actually designed to answer very different questions, using different forms of…

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AI technology sees through leaves to transform horticulture

AI technology sees through leaves to transform horticulture

University of Canterbury (UC) computer science professor Richard Green leads UC Vision, with researcher Dr. Richie Ellingham developing AI and computer vision technology that can identify, measure and track fruit hidden behind dense foliage. If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the…

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First Official Hololive Mobile Game ‘Hololive Dreams’ Goes Live via Qualiarts Collaboration

First Official Hololive Mobile Game ‘Hololive Dreams’ Goes Live via Qualiarts Collaboration

COVER Corporation, the parent company of VTuber agency hololive, has tapped CyberAgent subsidiary QualiArts to officially release hololive Dreams, known by the shorthand “holodori,” the first smartphone game built around COVER’s hololive production talent roster. The title went live on Thursday, July 23, 2026 JST on iOS, Android, and PC via Steam, though availability may…

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Former JPMorgan Banker Files BOMBSHELL Lawsuit Accusing Executive Of Coercing Him Into Sex, Attempting To Recruit Friend For Threesome, Racism & MORE

Former JPMorgan Banker Files BOMBSHELL Lawsuit Accusing Executive Of Coercing Him Into Sex, Attempting To Recruit Friend For Threesome, Racism & MORE

[Warning: Potentially Triggering Content] There’s a LOT going down at JPMorgan Chase right now… and we’re not just talking about banking. Buckle up for this one. In April, a former JPMorgan banker, who listed himself as John Doe, launched a lawsuit in New York state court against executive Lorna Hajdini. Per Rheingold Giuffra Ruffo Plotkin…

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Zcash says Ironwood proof rules out undetectable counterfeiting bugs

Zcash says Ironwood proof rules out undetectable counterfeiting bugs

Zcash researchers published more than 2,700 machine-checked theorems designed to rule out undetectable counterfeiting bugs in Ironwood. Zcash researchers have completed formal verification of Ironwood, publishing a machine-checked proof that the network’s new shielded pool does not contain undetectable counterfeiting bugs under its stated cryptographic assumptions.  On Tuesday, Project Tachyon said that the proof, written…

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