Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60. Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark data. The report analyzed nearly 1,800 Facebook ad campaigns across industries, looking…