Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers. Google appears to be changing how Smart Bidding strategies are presented during campaign setup, surfacing Target CPA and Target ROAS as standalone bidding strategies instead of optional targets within Maximize Conversions and Maximize Conversion Value. While the change doesn’t…

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Bot-detection startup Spur nabs 0M from Insight

Bot-detection startup Spur nabs $200M from Insight

Spur Intelligence, a cybersecurity startup based in Lake Mary, Florida, has raised a $200 million round led by Insight Partners. Spur, founded by two former Defense Department engineers in 2017 — five years before ChatGPT’s public launch — was prescient. The startup’s tech helps enterprises distinguish legitimate human users from increasingly well-hidden bot traffic to…

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