#Penske Media buys big stake in SXSW in bid to save festival: report
“#Penske Media buys big stake in SXSW in bid to save festival: report” Penske Media Corp. — the publisher of titles including Rolling Stone, Billboard and Variety — has struck a deal for a 50 percent stake in South by Southwest, according to a report on Sunday. The deal will give the popular Texas tech,…