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Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday. The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels, including AI and…
X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a suggestion to “Get Starlink” beneath a post from a user that said Starlink’s satellite service works great in Portugal. The link,…
Instagram head Adam Mosseri posted on his account on Wednesday to dispel the myth that the social networking giant is actively “listening” to its users surreptitiously, in order to target them with relevant ads. The idea that Meta would secretly turn on the microphones on users’ phones to record their conversations is an age-old conspiracy…
Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with…
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.” The company revealed the new ad format during its Upfront presentation on…