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Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients. Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all…
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you. I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to…
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success. Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an in-house marketer, agency professional,…
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights. After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are…
Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively. Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on businesses. Let me tell you,…
SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success. SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and specializations in…
Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically. The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and strategically realign. As the digital marketing landscape evolves, success demands a clear-eyed approach to…
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps. Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring…
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks. In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a monthly update, clarity, precision and…
Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals. Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s been…