OpenAI takes on Google, Amazon with new agentic shopping system

OpenAI takes on Google, Amazon with new agentic shopping system

ChatGPT users in the U.S. can now make Etsy and Shopify purchases within conversations, marking a next step towards the future of online shopping – both for consumers and the platforms that control product discovery, recommendation, and payments. In other words, OpenAI might be on the path to reshaping who holds power in e-commerce.  OpenAI’s new “Instant Checkout” feature is available to ChatGPT Pro, Plus, and Free…

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