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AI referrals to websites still have a way to go to catch up to the traffic that Google Search provides, but they’re growing quickly. According to new data from market intelligence provider Similarweb, AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June…
Google started testing AI-summarized results in Google Search, AI Overviews, two years ago, and continues to expand the feature to new regions and languages. By the company’s estimation, it’s been a big success. AI Overviews is now used by more than 1.5 billion users monthly across over 100 countries. AI Overviews compiles results from around…
Netflix is building a new search experience aimed at improving the discovery experience, and it’s going to use AI to do it, the company’s CEO Greg Peters said during its first-quarter results conference call. Peters said Netflix is working on “interactive search that’s based on generative technologies” to help people find different titles. Answering an…
Perplexity on Tuesday launched an API service called Sonar, allowing enterprises and developers to build the startup’s generative AI search tools into their own applications. “While most generative AI features today have answers informed only by training data, this limits their capabilities,” Perplexity wrote in a blog post. “To optimize for factuality and authority, APIs…