The creator economy’s ad revenue problem and India’s AI ambitions

The creator economy’s ad revenue problem and India’s AI ambitions

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads,…

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General Catalyst commits B to India over five years

General Catalyst commits $5B to India over five years

General Catalyst, a Silicon Valley-based venture firm with more than $43 billion in assets under management, has announced it plans to invest $5 billion in India over the next five years, sharply expanding its push into the country’s startup ecosystem less than two years after merging with local venture firm Venture Highway. The commitment, unveiled…

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Nvidia deepens early-stage push into India’s AI startup ecosystem

Nvidia deepens early-stage push into India’s AI startup ecosystem

Nvidia is stepping up efforts to court India’s artificial intelligence startups earlier in their lifecycle, unveiling a string of partnerships this week aimed at reaching founders even before their companies are formally established. The push is intended to help the AI chipmaker cultivate relationships with future customers in one of the world’s fastest-growing developer markets….

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Reddit is testing a new AI search feature for shopping

Reddit is testing a new AI search feature for shopping

Reddit announced on Thursday that it’s testing a new AI search tool that takes community recommendations and matches them with products from some of the company’s shopping and advertising partners. A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy…

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OpenAI deepens India push with Pine Labs fintech partnership

OpenAI deepens India push with Pine Labs fintech partnership

As India pitches itself as a global hub for applied artificial intelligence, OpenAI has partnered with Pine Labs to integrate AI-driven reasoning into the fintech firm’s payments stack, automating settlement and invoicing workflows in a move the companies say could help accelerate AI-led commerce in India. The partnership will see Pine Labs embed OpenAI’s application…

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