# Cryptocurrency and the rise of the user-generated brand

# Cryptocurrency and the rise of the user-generated brand

“# Cryptocurrency and the rise of the user-generated brand ” In the whirl of excitement and debate over where cryptocurrencies are going and whether they are legitimate, sustainable and prudent investments, there is an overshadowed conversation of interest to those in marketing: Are Bitcoin (BTC), Ether (ETH), Cardano’s ADA, Litecoin (LTC), XRP, Dogecoin (DOGE), etc.,…

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# Bitcoin Cash ABC rebrands to ‘eCash’, embraces proof-of-stake — and 2 decimal places

# Bitcoin Cash ABC rebrands to ‘eCash’, embraces proof-of-stake — and 2 decimal places

“# Bitcoin Cash ABC rebrands to ‘eCash’, embraces proof-of-stake — and 2 decimal places ” Bitcoin Cash ABC (BCHA), the embattled cryptocurrency project that has forked away from both Bitcoin and Bitcoin Cash, has rebranded to eCash (XEC). The project’s re-launch will see it integrate proof-of-stake consensus layer “Avalanche,” introducing staking and greatly increasing the…

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