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For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser. Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and…
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under…
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Studies show that loyal customers are responsible for as much as 65% of all brand purchases….
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift. Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party…
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change…
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest…
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in…
Dive into Meridian’s capabilities, limitations and how it compares to Meta’s Robyn in the evolving MMM landscape. Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It…
It’s likely alternative data will be one of many ingredients used for cookie replacement. Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match…
Decode your website’s traffic declines with GSC’s detailed reports, covering device segmentation, search appearance and crawl stats insights. As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just…