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Siri’s AI overhaul may have been the headline announcement at Apple’s Worldwide Developers Conference earlier this month, but Apple’s broader AI strategy is taking shape through a series of smaller features embedded across its software. Rather than asking consumers to adopt the new AI-powered version of Siri to get all the benefits that AI brings,…
While Apple’s new Siri AI and Apple Intelligence announcements dominated the WWDC spotlight earlier this month, the tech giant also packed iOS 27 with a number of upgrades across its everyday apps and services, including smarter bill splitting in Apple Wallet, new ways to share locations in Find My, and improved Apple Maps features. Apple…
The mind of David Delahunty is something no LLM can capture. With the speed most marketing teams would be envious of, David churns out idea after idea on his Instagram, turning brands and visual icons into fun products that creatively challenge how you look at logos, shapes, and designs. We’ve covered a bunch before, including…
It’s been called RAMageddon: AI’s insatiable demand for hardware has caused a worldwide shortage of memory chips. Now outgoing Apple CEO Tim Cook is warning its customers that your next Mac, iPhone, or iPad could be more expensive thanks to surging memory and storage chips costs. In a recent interview, Cook told the WSJ that…
Apple’s 2026 laptop lineup presents a clean, almost philosophical choice. On one side sits the MacBook Neo, a machine built around the powerful idea of access. It lowers the barrier to entry, putting a capable Apple notebook within reach of more people than ever. It is a compelling argument rooted in the present, designed to…
Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part. To get this in your inbox, sign up here for free — just click TechCrunch Mobility! I won’t spend too much time rehashing the SpaceX IPO — every media outlet, including TechCrunch,…
By the end of this year’s big tech keynotes, one comparison stood out more than any product demo. Apple said “AI” 28 times at WWDC 2026. Google said it nearly 100 times at I/O 2026. Same industry, same race, same obsession, but two very different instincts about how to sell the next phase of computing….
Apple’s long-awaited foldable iPhone may be on track for a fall release, according to hidden files that researcher @M1Astra found in the iOS 27 developer beta. This could mean that when Apple unveils its newest hardware in September, we might finally see its take on the foldable. Even though Apple has no foldable phones yet,…
For years, Apple has been accused of being one of the biggest stragglers in the AI arms race. Doubters have argued that Apple’s lack of a clear AI strategy have cost it its edge, and Wall Street analysts have worried that the gap could start hurting iPhone sales. Now, the company has unveiled what it…
