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Concept Image Apple and the gaming crowd have always had one of those relationships where you nod at each other across a party and never actually walk over. Apple makes the chips, brags about them beating a PS5 in some benchmark slide, then goes right back to talking about spreadsheets and stargazing apps. Gamers, meanwhile,…
Let me be clear. There’s no universe in which I think 2 thousand dollars is the right price for a smartphone. The fact that it folds, or that John Ternus called it an ‘intelligent hub’ doesn’t justify a price tag that’s reserved for gaming laptops. However, when I saw the Duo open for the first…
Apple CEO John Ternus wants you to know that the iPhone isn’t going anywhere. Ternus threw his weight behind the venerable device on Wednesday during his first keynote as CEO, placing it firmly at the center of Apple’s product strategy for the AI era. “There’s no product in the world better designed to be your…
“Could you come again?” “Pardon?” “Huh?” “Wait, say that one more time?” These are examples of phrases that make you seem dumber than you really are. Nothing destroys aura more than unironically asking someone to repeat something they said because A. you weren’t listening, or B. you were but just didn’t happen to comprehend what…
Apple is trying to get consumers to accept, and even welcome, a new reality: Your tech is always listening. At Wednesday’s “Surprise and Shine” iPhone event, where the company introduced its new hardware lineup, the real surprise turned out not to be the foldable iPhone, but how the famously privacy-sensitive tech giant has decided its…
Apple’s new CEO John Ternus used the opening of the company’s Surprise and Shine event Wednesday to make its AI strategy clear: the iPhone is already the best AI device out there, and Apple cares more about data privacy than its rivals. The comments come as Ternus takes the reins at Apple from Tim Cook,…
Apple will host its annual iPhone event on Wednesday, September 9 at 10 a.m. PDT, and it’s expected to be a big one. All signs point to Apple’s long-awaited entrance into the foldable smartphone market, finally shipping this kind of hardware about seven years after Samsung did. Apple has a YouTube stream prepared for the…
It’s finally happening — this week, we are (probably) about to see Apple’s first foldable iPhone, more than five years after Samsung launched its first foldable phone. Apple’s annual iPhone release events are always interesting in one way or another, but this year’s presentation is one of the most anticipated in a while. As Tim…
Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store? Bloomberg’s Mark Gurman reports that Schiller’s decision — he will remain involved in the company as an Apple Fellow working on unspecified projects — was driven in part by a desire to spend more time with…
It’s officially the Ternus era at Apple. Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple’s next iPhone event on his desk before he’s even settled in. Cook isn’t going far, though: he’s staying on as Executive Chairman, focused on the kind of policy…