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Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement. Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is…
From past AI winters to present challenges: A look at AI’s evolution and its implications for search marketing strategies. AI winter is a term that describes funding cuts in research and development of artificial intelligence systems. This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Does this sound…
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access. With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have…
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow. Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a hot topic of discussion. But can generative AI be used to save time,…
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity. Since ChatGPT came on the scene in late 2022, PPC marketers have a new way of using artificial intelligence. We use AI-powered platforms like ad engines, third-party management tools and copywriting software daily. With generative AI tools…
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy. Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. …
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven…
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work. ChatGPT has many applications for content and SEO. This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in…
SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search. Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of…
A pitch deck reveals new details about Perplexity’s advertising plans – including video ads and sponsoring related questions. AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads….