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Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search. There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you…
Understand how Google’s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online. Let’s start by bringing you back in time. In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years. Two years later, in 1903, the brothers built the first airplane. The next…
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions. The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search…
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs. Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using raw crawl data? We’ll examine the capabilities of ChatGPT in interpreting Screaming…
Learn how to build a strong AI roadmap by assessing your organization’s AI readiness and focusing on these key elements. As we explore the diverse applications of AI, it’s crucial for organizations to create a strong AI roadmap and assess their “AI readiness.” This involves carefully evaluating key factors such as data quality, technical expertise,…
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers. If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without…
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT. OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers….
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results. AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started showing up in Google’s AI Overviews and featured…
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks. Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the…
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it. I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time…