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PROS: Easy, tool-less RAM and SSD access and replacement Excellent performance and impressive cooling More refined, premium-looking design AniMe Vision matrix display for some gamer flair Stunning matte Mini LED display CONS: Slightly larger and heavier than previous gen Quite pricey RATINGS: AESTHETICS ERGONOMICS PERFORMANCE SUSTAINABILITY / REPAIRABILITY VALUE FOR MONEY EDITOR’S QUOTE: The ASUS…
Technology evolves at a relentless pace. What was considered cutting-edge yesterday is now standard, requiring manufacturers to consistently innovate beyond basic specification upgrades. ASUS understands this challenge intimately, as evidenced by their latest product announcements at Computex 2025. Designer: ASUS The Taiwanese tech giant has refreshed virtually every segment of their portfolio with thoughtful design…
Inside the vaulted Galleria Meravigli, something other than fashion or furniture stole the scene at this year’s Milan Design Week. ASUS arrived not with product displays but with a full-on sensory encounter. The exhibition, titled Design You Can Feel, unfolded across a series of spatial experiences—from sculptural installations to textured laptops that hum with the…
AI is transforming almost every industry in more ways than ever thought possible previously. It’s only fitting, then, that it transitions the size and possibilities of personal computers to exponential capabilities. To that accord, Asus has unveiled the Ascent GX10, a mini-supercomputer designed for your work desk. Created with NVIDIA’s new GB10 Grace Blackwell Superchip…
What happens when design priorities shift dramatically toward absolute portability? Imagine a laptop so light it almost disappears in your bag yet packs the punch of a modern PC. The ASUS Zenbook A14 (UX3407) achieves this near-impossible feat, claiming the title of the world’s lightest Copilot+ PC at a mere 0.98 kg. This featherweight marvel…
PROS: More elegant, minimalist, and mature design AniMe Vision display and AniMe Play features add a unique charm Unbeatable performance and cooling system Decent cameras for a gaming-centric smartphone CONS: Incremental upgrades only over the previous generation 13MP ultra-wide camera feels a bit dated RATINGS: AESTHETICS ERGONOMICS PERFORMANCE SUSTAINABILITY / REPAIRABILITY VALUE FOR MONEY EDITOR’S…
PROS: Gorgeous Ceraluminum design with a unique tactile experience Ultra-thin and lightweight chassis for effortless portability Lush and vibrant 14-inch 3K 120Hz OLED display Impressive performance, including light gaming CONS: Port selection is a bit constrained RAM is integrated into System-on-Chip RATINGS: AESTHETICS ERGONOMICS PERFORMANCE SUSTAINABILITY / REPAIRABILITY VALUE FOR MONEY EDITOR’S QUOTE: Packing incredible…
ASUS has long been recognized for its forward-thinking approach to technological innovation. With Ceraluminum, the company shifts focus, moving beyond performance metrics and engaging users on a sensory and emotional level. At the “Design You Can Feel” exhibition during the London Design Festival, ASUS presented this unique material in an artistic context, blending technology, material…
If you haven’t noticed it yet, AI is taking over, but not in the nefarious Skynet sense. You can hear about it everywhere and, to be fair, it is actually everywhere, even when you don’t see it, let alone be aware of its existence. It’s coming to consumer devices, even when you’re not that interested…
One of the worst days to announce or tease a new product is April 1st. Most people already presume that the majority of “news” going out that day is a hoax, especially if it’s about something outlandish or unbelievable. Then again, it might also be the best time to get as much attention, even if…