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“#Snap to buy AR company WaveOptics for over $500M” Snap Inc said Friday it will acquire WaveOptics, a British augmented reality technology company, for over $500 million. The deal, first reported by The Verge and confirmed by a Snap spokesman, will help the owner of photo messaging app Snapchat push its way into a future where AR eyewear could be ubiquitous….
“#Microsoft wins $22 billion deal to make AR headsets for US Army” Microsoft won a nearly $22 billion contract to supply U.S. Army combat troops with its augmented reality headsets. Microsoft and the Army separately announced the deal Wednesday. The technology is based on Microsoft’s HoloLens headsets, which were originally intended for the video game and entertainment industries. Pentagon…
“#Facebook weighs adding facial recognition to smart glasses” Facebook is weighing whether to add facial recognition technology to the smart glasses it’s developing, one top executive says. The tech titan plans to have a public discussion about the feature’s “pros and cons” in light of the ethical concerns it raises, according to Andrew Bosworth, the…
“#Night at the Museum brought to life by new mixed reality tech” For millions of children, being dragged to a museum is a singularly painful experience, marked by time standing still rather than history coming to life – as it does in the film “Night at the Museum,” starring Ben Stiller. But that all could…
“#Is Apple’s New Lidar Sensor a Game-Changer for AR Apps?” Any time that there is a big tech release from Apple, users and journalists always center their attention on aspects of the gadget like size, pixel density, performance, and new features. These characteristics are all important in their own right, but some smaller innovations tend…
Augmented reality might seem like a daunting new frontier for the average business, but adopting this new technology is a lot easier than it seems. With an anticipated 3.8 billion smartphone users in 2021, more people are using mobile tech to experience the world, from enhanced museum tours to Animoji. If you haven’t already considered it, AR…
“#AppleTV is Planning to Add Augmented Reality Companion Content” AppleTV has tried free trials. It’s tried building out its back catalog with beloved classic movies and shows. It’s bought a big-budget Martin Scorsese film. So what else can the new streaming platform do to attract and retain new subscribers? It will reportedly introduce us to an…