AI startup Friend spent more than $1M on all those subway ads
If you’ve been on the New York City subway recently, you’ve probably seen stark white ads promoting a wearable AI device called Friend. CEO Avi Schiffman told Adweek that the company spent more than $1 million on a campaign with more than 11,000 cards on subway cars, 1,000 platform posters, and 130 urban panels. Some…