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What does it take for an ad campaign to become a marketing blockbuster? In this fractured attention economy, no longer does it suffice to be a pretty face hawking miracle creams, luxury SUVs or top-shelf spirits. CMOs are following the movie publicity playbook by hiring Hollywood-founded agencies (Ryan Reynolds’ Maximum Effort, Ben Affleck and Matt Damon’s Artists…
Grammy winner Bad Bunny has made quite an impact in recent years, including on artist Edra Soto. Having also grown up in Puerto Rico, Soto now intentionally repurposes objects and designs from her childhood into pieces of art that represent life on the small island, such as her upholstered plastic lawn chairs, which are deeply…
Pedro Pascal didn’t know he’d be involved in Bad Bunny‘s 2026 Super Bowl halftime performance until right before he was being brought onto the field. The Last of Us actor reflected on his cameo in the Grammy Award winner’s monumental Super Bowl performance in a profile with Fantastic Man. Pascal admitted that he reached out…
Bad Bunny brought Puerto Rico to Super Bowl LX! On Sunday night, the 31-year-old debuted his “La Casita” on the world’s biggest stage. Fans will know this is his famous stage setup from his DeBÍ TiRAR MáS FOToS World Tour, and he brought it along to share with the world. The entire field was covered…
When Bad Bunny takes the stage for the 2026 Super Bowl Halftime Show, the superstar musician will be performing for a packed Levi’s Stadium in Santa Clara, California, not to mention what will likely be millions of viewers at home. But in the trailer for his performance, which Apple Music released Friday, he’s dancing one-on-one….
The Puerto Rican star’s upcoming performance will go ahead despite right-wing outrage. Bad Bunny. Photo by Eric Rojas. NFL Commissioner Roger Goodell says the league will not pull Bad Bunny’s upcoming halftime show, the AP reports, as the NFL’s selection of the Puerto Rican singer continues to attract intense criticism from conservatives across the…
The “All American Halftime Show” is being planned in response to the Puerto Rican artist’s performance. Bad Bunny. Photo by Eric Rojas. Turning Point USA, the political advocacy organization founded by the late far-right conservative activist Charlie Kirk, is planning a response to Bad Bunny’s Super Bowl halftime show. As Variety reports, the “All…
After some Republicans criticized the NFL for picking Bad Bunny to headline the 2026 Apple Music Super Bowl LX Halftime Show, one conservative organization is now looking to have its own “All American” show. Turning Point USA, a right-wing political advocacy organization founded by the late Charlie Kirk, announced on Thursday that it’s holding its own performance…
Corey Lewandowski called the decision to book the Puerto Rican superstar “shameful” in an appearance on The Benny Show. Photo by Dia Dipasupil/Getty Images When Bad Bunny performs at the 2026 Super Bowl halftime show ICE agents will be present, according to a former official of Donald Trump. It was announced this week that Bad…
Bad Bunny is back on Saturday Night Live! The three-time Grammy winner returned for his second time hosting on Saturday night, where he addressed some of the backlash surrounding him being named the 2026 Super Bowl Halftime Show headliner. Bad Bunny poked fun at conservative criticism of him being tapped to perform at the big…