#Box Office: Ezra Miller’s ‘The Flash,’ Pixar’s ‘Elemental’ Get Iced in Openings

#Box Office: Ezra Miller’s ‘The Flash,’ Pixar’s ‘Elemental’ Get Iced in Openings

Argh. Such was the refrain across Hollywood as opening weekend estimates circulated for DC’s highly anticipated The Flash and Pixar’s Elemental, which are debuting domestically over the long Juneteenth holiday weekend. (It’s also Father’s Day on Sunday.) Starring Ezra Miller in the titular role, Warner Bros. and DC’s The Flash is anything but flashy in…

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#Asia’s Movie Theaters Get Innovative to Fill Seats: Dog-friendly Cinemas, ‘Little Mermaid’ Cosplay and Critic-Hosted Screenings

#Asia’s Movie Theaters Get Innovative to Fill Seats: Dog-friendly Cinemas, ‘Little Mermaid’ Cosplay and Critic-Hosted Screenings

With movie ticket sales still lagging behind pre-pandemic highs, multiplex operators across Asia have begun deploying unconventional strategies to generate excitement and attract people back to the cinema. Total theatrical revenue in the Asia-Pacific region was about $10.1 billion in 2022, down from $17.8 billion during the pre-pandemic year of 2019, according to data from…

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#China Box Office: ‘Fast X’ Roars Past 0M, ‘The Little Mermaid’ Struggles to Stay Afloat

#China Box Office: ‘Fast X’ Roars Past $100M, ‘The Little Mermaid’ Struggles to Stay Afloat

Universal Pictures’ Fast X cruised to another easy win at China’s theatrical box office over the weekend, earning $17.6 million for a cumulative total of $109.9 million. Disney’s The Little Mermaid, though, is clearly sinking rather than swimming in the China market. The Rob Marshall-directed film, starring Halle Bailey as Ariel, opened to just $2.5 million…

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#Box Office: ‘The Little Mermaid’ Swimming to 8M-Plus Memorial Day Debut

#Box Office: ‘The Little Mermaid’ Swimming to $118M-Plus Memorial Day Debut

The Little Mermaid is doing laps around the competition at the Memorial Day weekend box office. Disney’s live-action remake of the iconic animated film is sprinting to an estimated $118 million domestic debut, the holiday’s fifth-biggest opening of all time, according to studio projections. (Rival studios show Little Mermaid opening to $120 million-plus.) The three-day…

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