China Box Office: Lunar New Year Sales Fall 38 Percent From 2025 as ‘Pegasus 3’ Leads Soft Holiday
In any other market during any other holiday, a blockbuster opening of over $300 million would be an instant cause for celebration. But the $369.3 million debut of race-car comedy Pegasus 3 during the first six days of China‘s Lunar New Year holiday came with a potentially worrying caveat. The film pulled far ahead of…