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“#The Complete B2B Strategy on How to Use Video Marketing to Build Your Brand” The message is clear at this point: B2B organizations can’t afford to leave video out of their marketing efforts. More marketers incorporate video into their content strategies every year, and the results speak for themselves. According to recent research by Wyzowl,…
“#5 Simple Ways to Increase Your Brand Awareness on Instagram“ Instagram has become the most popular social media platform. It is used by over a billion users, according to Statistics. This shows just how important of a platform it is for businesses. If you want to implement a successful social media marketing strategy, you cannot afford…
“#5 Reasons Your Brand Needs An Unmissable Social Media Presence“ Kylie Jenner founded Kylie Cosmetics in 2014 with nothing more than a Shopify store, a lean team consisting of seven members, and a superstar content marketing team. With this small but solid structure, she grew her business into a $900 Million worth brand (As estimated…
“#How to Maintain Brand Consistency Throughout the Customer Journey” The importance of brand consistency is indisputable. Or is it? Marketers, like myself, like to think that it’s obvious for everybody outside of the marketing bubble that great branding is essential and it doesn’t stop at choosing a name, logo, and color scheme for your business…
“#Brand Awareness vs Brand Equity: Understand the Differences” Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived worth of the brand. We often see the terms “brand awareness” and “brand equity” used interchangeably in…