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“#The Complete B2B Strategy on How to Use Video Marketing to Build Your Brand” The message is clear at this point: B2B organizations can’t afford to leave video out of their marketing efforts. More marketers incorporate video into their content strategies every year, and the results speak for themselves. According to recent research by Wyzowl,…
“#6 Crucial Aspects of Efficiently Managing a Small Business in Florida” There are around 2.5 million small businesses in Florida, making up 99.8% of all businesses in the state and employing more than 3 million workers, which is about 42% of the state’s private-sector workforce. If you’re one of them, you are probably wondering how…
“#How to Choose the Perfect Logo Design for Your Business“ Logo designing is no walk in the park; there are a few, in fact, many peculiarities that the designer must be aware of before selecting the final logo for the brand. Your logo is the brand’s identity, do not let an amateur jeopardize your brand…
“#5 Simple Ways to Increase Your Brand Awareness on Instagram“ Instagram has become the most popular social media platform. It is used by over a billion users, according to Statistics. This shows just how important of a platform it is for businesses. If you want to implement a successful social media marketing strategy, you cannot afford…
“#3 Ways to Improve the Humanness of Your Brand” Few things define the 21st century as much as technology. This makes preserving a sense of the human touch an essential activity for every brand. Businesses are working overtime to incorporate tech into their operations. Everything from customer relationship management tools to automated payroll software is…
“#How to Maintain Brand Consistency Throughout the Customer Journey” The importance of brand consistency is indisputable. Or is it? Marketers, like myself, like to think that it’s obvious for everybody outside of the marketing bubble that great branding is essential and it doesn’t stop at choosing a name, logo, and color scheme for your business…
“#Brand Awareness vs Brand Equity: Understand the Differences” Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived worth of the brand. We often see the terms “brand awareness” and “brand equity” used interchangeably in…
“#30 Classic Ideas That Serve as Logo Design Inspirations in 2020“ A business logo is so much more than just a random design. It can show your customers what your brand means, what it is all about, and is also the answer to how you want to portray yourself. Let us take NBC’s logo for…