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“#Shari Redstone’s ViacomCBS mega-merger a mess” A few years ago, it seemed that Shari Redstone hit the jackpot: Not only did she finally get rid of her chief tormentor in Les Moonves, she also pushed through a long-sought formal merger of the two companies she controlled, CBS and Viacom. The merger was a career moment…
“#Fashion brand ASOS praised for featuring model with cochlear implant” Fashion critics want ASOS to hear their applause for a current online ad, featuring an earring model with a cochlear implant. The British brand is currently peddling a pair of small gold hoop earring with a dangling mushroom charm for $6.89, but the whimsical design isn’t what the…
“#How to Choose the Perfect Logo Design for Your Business“ Logo designing is no walk in the park; there are a few, in fact, many peculiarities that the designer must be aware of before selecting the final logo for the brand. Your logo is the brand’s identity, do not let an amateur jeopardize your brand…
“#‘Super-positive Lululemon robot:’ Staff call workplace ‘toxic’” Apparel retailer Lululemon has a cult following — and a disturbingly “cult-like” work environment, too, staffers say. More than a dozen current and former employees (all of whom spoke on the condition of anonymity) of the wellness brand have revealed to Insider that Lululemon’s company culture puts an…
“#Volkswagen US chief takes blame for ‘Voltswagen’ debacle” The head of Volkswagen’s US business says he’ll be responsible for cleaning up after the automaker’s clumsy marketing prank this week. Scott Keogh, the CEO of Volkswagen Group of America, took the blame for his company’s botched attempt at an April Fools’ joke in which it declared…
“#Jeep parent Stellantis willing to ditch ‘Cherokee’ name” The boss of Jeep’s parent company says he’s willing to stop slapping the Cherokee Nation’s name on the automaker’s SUVs. Carlos Tavares, the CEO of newly formed auto conglomerate Stellantis, expressed openness to the change after the nation’s largest Native American tribe urged Jeep to ditch the…
“#Aunt Jemima breakfast brand renamed Pearl Milling Company” The Aunt Jemima breakfast brand will be renamed Pearl Milling Company, it was announced Tuesday, after the 130-year-old maple syrup mascot was scrutinized last year over its ties to slavery. Quaker Oats, a division of PepsiCo that owns the brand, unveiled the new name and logo, which…
“#Apple working on settlement with meal-prep startup Prepear over logo” Apple is working on a settlement with a fledgling meal-prep company whose pear logo it sought to bar for being too similar to its own famous emblem. Prepear’s logo — a pear with a leaf on top — “readily calls to mind Apple’s famous Apple…
“#Consumer brands invest in the work-from-home economy” Even with a coronavirus vaccine on the horizon, major manufacturers are betting big that working from home is here to stay. Major companies from Kimberly-Clark to J.M. Smucker Co. are either expanding their production of goods catering to at-home consumers or revamping it to target this group, according…
“#Trump brand is hurting, except when it comes to TV: survey” The latest indication that President Trump could jump to TV after leaving the White House came in the form of a new survey released this week that shows the real estate man’s brands are falling — except when it comes to TV. A new…