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Reese Witherspoon announced Sunnie, a Gen Z-focused spin-off of her Hello Sunshine label, at the Cannes Lions festival on Wednesday. Witherspoon described Sunnie as “a celebration” of young women’s creativity, curiosity and agency, “giving them the tools and community to navigate life’s challenges while embracing their authentic selves.” The multi-platform brand will feature collaborations with…
Reese Witherspoon announced Sunnie, a Gen Z-focused spin-off of her Hello Sunshine label, at the Cannes Lions festival on Wednesday. Witherspoon described Sunnie as “a celebration” of young women’s creativity, curiosity and agency, “giving them the tools and community to navigate life’s challenges while embracing their authentic selves.” The multi-platform brand will feature collaborations with…
Comcast’s NBCUniversal has unveiled a strategic expansion of its global One Platform advertising technology, data, measurement, and content offering, enabling marketers to manage multi-market ad campaigns across linear TV, connected TV, and premium digital video inventory in a single buy. One Platform is partnering with FreeWheel, Comcast’s advertising management solution that enables clients to manage…