Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses.  “Turns out that the…

Read More
Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses.  “Turns out that the…

Read More
#Neom is reportedly turning into a financial disaster, except for McKinsey & Co.

#Neom is reportedly turning into a financial disaster, except for McKinsey & Co.

A new WSJ report suggests that Saudi Arabia’s now eight-year-old Neom project — a futuristic, carbon-neutral, 105-mile-long linear city envisioned by Crown Prince Mohammed bin Salman — has become a financial sinkhole. Plagued by delays and cost overruns, the country, which has already shelled out $50 billion, could reportedly face another 55 years of construction,…

Read More