Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses.  “Turns out that the…

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Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses.  “Turns out that the…

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Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses.  “Turns out that the…

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Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate

Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize climate-friendly purchases, the sort of identifiers who might be stereotypically associated with things like buying organic foods or prioritizing local businesses.  “Turns out that the…

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#’Shrinkflation’ affecting package sizes but not prices

#’Shrinkflation’ affecting package sizes but not prices

“‘Shrinkflation’ affecting package sizes but not prices” It’s the inflation you’re not supposed to see. From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide. In the US, a small box of Kleenex now has 60 tissues; a few…

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