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“e.l.f. Cosmetics co-founder donates fortune to become a priest” He’s God a new gig. Scott-Vincent Borba, the co-founder of e.l.f. Cosmetics has ditched the multimillion-dollar high life of hobnobbing with the hot likes of Paris Hilton and Kim Kardashian to pursue priesthood. Donating his entire fortune — including cash, cars and a cushy California beach house —…
The beauty industry has spent decades perfecting what goes inside the bottle. Formulas have become more sophisticated, actives more potent, ingredient lists more transparent. Yet the objects that deliver those formulas have stayed mostly the same. Glass jars, plastic tubes, pump bottles, they’re passive containers designed to hold product, not enhance it. Meanwhile, beauty gadgets…
“I had ‘zombie’ eyes, was blind after botched lash extensions” It was the “Dawn of the Dead” eyes. A waitress claims she was left with “zombie” eyes after a botched eyelash extension procedure — which left her holed up in her house as she feared she’d scare kids. Footage of her bloodshot, pus-oozing peepers is…
“NYC makeup artist shocks with ‘crazy’ beauty illusion” Eye can’t believe her eyes. A Big Apple cosmetics influencer is causing a big stir online, owing to her expert makeup tricks that create the optical illusion that her eyes are completely different shapes. “Do you guys wanna see something super crazy?,” asks veteran beauty specialist Melanie,…
“My 5 secrets to being the most attractive person in the room” This burgeoning beauty influencer has some hot tips. A Romanian life coach is going viral after revealing her Top 5 “psychological secrets” to being seductive — which apparently include wet hair and slow talking. Her tutorial has amassed more than 160,000 views on…
“People bleaching brows — thanks to TikTok’s bleach eyebrow filter” Life’s just bleachy for these TikTokers. After the bleached brow look went viral — no thanks to Kendall Jenner — TikTok released a filter that makes users look like their eyebrows are blond digitally. But daring trendsetters didn’t stop at just filters. Some were inspired…
“Gross or glam? These ‘mega wispy’ lashes divide the internet” This isn’t what they mean by long and lush. A beauty tech, 25-year-old Noa L., shared her controversial eyelash extensions online, sparking a heated debate over the extravagantly fluffy peepers. In one clip viewed 1.8 million times, the Detroit-based beautician revealed a 28-millimeter set of…
“Chin liposuction soars among Gen Z: ‘Internet is f–king brutal’” The results are jaw-dropping. Gen Z 20-somethings are taking to TikTok to boast their procedures of having fat sucked, sliced and sculpted to chisel their ideal jawlines. The TikTok hashtag #chinlipo has nearly 60 million views as of Monday morning, with other young content creators ditching their double…
“My botched eyebrow microblading freaks out my daughter” She took a real brow-beating. A Texas woman is raising eyebrows — and racking up hundreds of thousand of views — on TikTok after a Microblading session went disastrously awry, leaving her with “horrifying” emoji-esque brows that terrify her 3-year-old daughter. Crystal Weinstock’s hair-raising misadventure is going…
“Ulta blasted for ‘Come hang with Kate Spade’ suicide email” Ulta Beauty is attempting to makeup with fans after ugly backlash over its latest “tone-deaf” email promotion. The cosmetics mega company sent out an email for a Kate Spade perfume on Sunday that unintentionally alluded to the designer’s suicide. Ulta’s message to customers read “Come…