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On Sept. 23, YouTube gathered a couple hundred of its top creators at Pier 57 in New York City for its annual “Made on YouTube” event. The showcase is where YouTube reveals new initiatives for its creator community, giving attendees a sneak peek at what the video platform has been cooking up in its Skunk…
As the creative economy gets bigger and bigger, the entertainment business is taking a closer look at deals in the space. Now a new venture from a pair of entertainment heavyweights is planning to do just that: Cut deals with creator-led businesses and ride that wave of growth. Creative Artists Agency and Integrated Media Company,…
Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading…
The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads,…
Of all the breakout stars of 2025, none quite compare to Bonnie Blue. One of the most searched people of the year, the 26-year-old Brit made a name for herself on OnlyFans for achieving ungodly feats of sexual daredevilism. Think of her as the Evel Knievel of porn. Her speciality is scale — and her personal…
YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand…
They’ve conquered your feed, and now they’re coming for Hollywood. Meet the digital disrupters and intriguing influencers who are reshaping culture, comedy and celebrity — and turning viral fame into serious real-world clout. If you liked the article, do not forget to share it with your friends. Follow us on Google News too, click on the star…
Red Seat Ventures, the Fox-owned creator services company, has hired Rena Ayer as senior vp of content & talent partnerships, responsible for developing the company’s relationships with key talent, as well as its content partnerships. Ayer was most recently at SiriusXM, where she led business development of the satellite radio company’s podcast business. An Air…
Slow Ventures’ Creator Fund has invested $2 million into Jonathan Katz-Moses, a popular woodworking content creator with around 600,000 followers, nearly 75 million video views, and his own line of woodworking tools. This marks the first investment for Slow’s $60 million Creator Fund since its launch in February. The fund looks to help creators launch…
YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it’s not just talking about…