# Shopify unveils tokengated commerce as part of new connect-to-consumer experience
” Shopify unveils tokengated commerce as part of new connect-to-consumer experience “ As part of a new series of connect-to-consumer initiatives developed this year, Shopify will allow merchants to connect with fans and drive sales by creating exclusive merchandise for tokenholders. The initiative, dubbed “tokengate,” is available in early-access beta mode. Tokengated Experiences Ready to…