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Consider this data: 94% of consumers say that reading a bad review made them want to avoid a business. That’s the power of reviews, especially in an industry like hospitality. In fact, 81% of travelers read reviews before booking a hotel. And nearly half won’t make a reservation for a hotel without reviews. It just…
![#Reviews vs. Testimonials [Differences + What’s Best for Your Business]](https://www.noupe.com/wp-content/uploads/2023/07/feedback-gf9e6b9f9e_1280.jpg "#Reviews vs. Testimonials [Differences + What’s Best for Your Business]")
Words — both good and bad — travel far. So, what your customers experience and then talk about with their peers (online/offline), sets the tone for your sales graph. Plus, customer feedback is important for businesses to better understand their needs, wants, and desires. This key information can then be used to improve the product…