# ‘Sidequests,’ sponsorships, and e-sports as DeFi protocols ponder user acquisition
“# ‘Sidequests,’ sponsorships, and e-sports as DeFi protocols ponder user acquisition ” One of the most intractable problems in DeFi may be facing a ecosystem-wide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts. Automated market maker Uniswap announced today a collaboration with esports group Team…