MB&F’s Alien-Inspired Desk Clock Ships as 222 Loose Parts You Assemble Yourself Over 10 Hours
There is a term in behavioral economics called the IKEA effect, which says we value things more when we build them ourselves. It explains why you defend that wobbly BILLY bookcase like it’s family. MB&F and French clockmaker Maison Alcée have taken that idea, put it in a suit, and charged CHF 12,000 for it….