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“Snapchat parent’s poor quarter wipes out $80B in ad industry market cap” Facebook-owner Meta Platforms, Google-owner Alphabet and other companies that sell online ads lost about $80 billion in combined stock market value on Thursday after Snap posted poor quarterly results and warned of an uncertain outlook. Slammed by a weakening economy, increased competition from TikTok and recent…
“#CNN publishes paid ad by China state media touting Olympics” CNN raised eyebrows by running a paid advertisement that featured content from China’s state-run media agency, Xinhua, promoting the Winter Olympics at a time when the Beijing government has been criticized for alleged human rights violations. The ad, which is titled “A Winter Sporting Event…
“#The shady science of Instagram influencers” Manhattan-based influencer Tinkerbelle the Dog could live forever — at least that’s what her social media ad for pet-cloning service ViaGen might suggest. “I am a one of a kind pup. That’s why my human chose to preserve my dna with @viagenpetsandequine genetic preservation… #sponsored,” the popular papillon-Maltese mix notes on…
“#Facebook bans ads from hemp-based businesses — although products are legal” Facebook and Instagram’s strict advertising policies are hurting small businesses that make products out of hemp — even though the cannabis derivative can’t get you high, has been legal for decades and was famously farmed by George Washington. Mike Goose, a 41-year-old entrepreneur who…
“#Supply chain crisis is hurting Facebook, Google and Snapchat” The escalating supply chain crisis isn’t just hurting manufacturers and retailers that sell goods off the shelf — it’s bleeding into the tech world. Companies that sell everything from toys to clothes to cosmetics are having difficulty getting their products into the United States thanks to…
“#Google ad business like ‘if Goldman owned the NYSE,’ suit says” Google used its monopoly power to rig the online advertising market and squash competition, including by colluding with Facebook — and one employee compared the plot to a mega-bank like Goldman Sachs owning the New York Stock Exchange, according to a newly unredacted court…
“#Google beats estimates as ad sales rise 70 percent” Google parent Alphabet beat analysts’ estimates for quarterly revenue on Tuesday, powered by a surge in advertising spending amid more consumers shopping online. The digital ad market is booming, with consumers shifting to shopping largely online due to the pandemic, leading companies to rely on data gathered…
“#Ad spending expected to hit new highs post-COVID” The advertising market is poised for a major rebound as the pandemic wanes, according to a new report. US advertising sales are expected to hit a new all-time high of $259 billion this year — up 12.5 percent — while global advertising spending is seen hitting a…
“#Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge: lawsuit” Google has utilized a secret program to track bids on its ad-buying platform — and has been accused of using the information to gain an unfair market advantage that raked in hundreds of millions of dollars annually, according to a report. The initiative — dubbed “Project…
“#Amazon will present for the first time at major digital advertising event” Amazon is looking to expand its burgeoning advertising business and its next stop is the digital media’s biggest show. The Jeff Bezos-led company said Thursday that it will join the likes of Twitter, Snap and Google’s YouTube in pitching advertisers at the Interactive…